Stand Out in a Saturated Market and Build a Brand People Obsess Over with Lauren Robuck

Earn Your Happy

Lori Harder

Business, Entrepreneurship

4.6 • 2.8K Ratings

🗓️ 19 November 2025

⏱️ 76 minutes

🔗️ Recording | iTunes | RSS

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Summary

Your past doesn’t disqualify you, it can develop you. In this episode, I sit down with the incredible Lauren Robuck, founder of Ginneca Row. We talk about the real startup costs, the fulfillment mistake almost everyone makes too early, and the mindset shifts that helped her scale from scratch to 42 stores nationwide using nothing but cold outreach and organic growth (no paid ads, no celebrity gifting budget, no connections). She also shares about growing up between two homes, developing OCD as a way to cope with feeling out of control, and doing the inner work that helped her reclaim her peace, presence, and identity. Tune in and get ready to elevate how you show up as a founder, leader, and creator. Check out our Sponsors: SKIMS - I finally tried SKIMS and I get all the hype. Shop SKIMS Fits Everybody collection at SKIMS.com and let them know we sent you in the dropdown after checkout. Brevo - the all-in-one marketing and CRM platform designed to help you connect with customers and grow your business. Get started for free today - go to www.brevo.com/happy Blinds.com - Blinds.com makes it easy to get the designer look without the showroom markups. Get an exclusive $50 off when you spend $500 or more with code EARN at checkout. Shopify - Try the ecommerce platform I trust for Glōci, Sign up for your $1/month trial period at Shopify.com/happy Northwest Registered Agent - protect your privacy, build your brand and get your complete business identity in just 10 clicks and 10 minutes! Visit https://www.northwestregisteredagent.com/earnfree Headway - the #1 daily growth app that delivers key insights from the world’s best non fiction books in bite sized 15 minute reads and audio. Save 25% off when you go to makeheadway.com/happy. HIGHLIGHTS 00:00 Meet Lauren Robuck, CEO of Ginneca Row. 07:00 What parts of your upbringing actually helped you become who you are? 11:15 Why every founder should experience customer service before launching a brand. 17:30 The internal dialogue every entrepreneur faces. 22:15 The costs to start a product-based business. 29:30 What happens when you outsource fulfillment too early? 37:00 What solo travel teaches you about self-trust, identity, and reinvention. 44:30 How do you stay in love with what you're doing? 50:00 Behind the scenes of building a brand with your partner. 59:30 Advice to entrepreneurs about building in a saturated market. 01:02:30 Where do you want your business to be in a year? RESOURCES Shop Ginneca Row HERE! Join the Audacity Challenge HERE! Join the most supportive mastermind on the internet HERE! Check out our FREE 90-Day Business Blueprint HERE! Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch Get glōci HERE Use code: HAPPY at checkout for 25% off! FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Lauren: @laurenrobuck

Transcript

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0:00.0	We're wrapping up the next year and heading into a new one, a time when small business owners reflect, we plan, we reset.
0:08.4	That's where next insurance fits perfectly, protecting what you've built so you can grow confidently in 2026.
0:14.9	Here's something that most small business owners don't want to think about.
0:18.2	What happens when something goes wrong?
0:21.1	A customer slips, a shipment gets lost, a tool breaks, or someone gets hurt.
0:25.0	You can lose thousands overnight and most people realize they need insurance after it's too
0:28.9	late, especially new business owners.
0:31.1	That's why I like what Next Insurance is doing.
0:33.3	They make getting business insurance as easy as ordering lunch online.
0:37.1	You answer a few quick questions and next figures out what you need.
0:40.1	And just like that, you are covered.
0:42.1	No phone calls, no headaches, no BS, just fast affordable coverage that actually protects
0:46.5	you when things go sideways.
0:48.2	So don't wait for a problem to remind you you're uncovered.
0:51.8	Policy start as low as $29 a month. Get protected in minutes at next
0:56.9	insurance.com. That's N-E-X-T insurance.com. What do you recommend to people who are thinking
1:04.6	of starting a brand? Would you say, like, go get all the jobs and figure it out? I think those
1:09.2	experiences really did build like a little CEO in the making.
1:13.6	I would say if you're starting right now, it would be such a wise idea to be either working under someone.
1:19.9	I always say make mistakes with somebody else's money.
1:22.6	It's so true.
1:23.6	Period.
	...

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