Welcome to the Boost Hospitality podcast. My name is Mark Simpson'm the founder of Boost Hospitality or Boost League for short.

This podcast is all about working with small, independent hospitality owners helping them increase their

heads on beds cutting down on commission costs and just getting a better

understanding how marketing for their property works in 2017.

In episode two we are going to be talking about the second stage

of the booking process. The second stage is research and we're going to go into exactly what a guest looks for in a property and we're also going to share with you how you can make sure that your place is the property that they click on to get more information.

If you missed episode one, make sure you go back now and download it because we're

talking about the five stages of the booking process that the guests go through

before booking a property. So number one was planned, number two is research. So the guest has done

their search, they've gone on to one of the listing sites, the many listing sites

that are out there and they are having now a look for properties.

This is where your photos and your images is so key.

If your first image on these sites is poorly represented of your property

then you will not get the book him. So the key here is to make sure that the image

that is the first image that people see is your unique selling point.

So again if you're a pet friendly property in Scarborough, you've got to make sure that your main image is of a pet staying at your property.

You know you could have a really cool exterior shot with some dog running around.

If you wanted to go for where you've got an image of a past guest in here, then you know, make sure that it draws the attention.

If you've just got the standard exterior shot exterior shop on a street with with no appeal then people are

going to scroll past you you've got to disrupt their attention and get them to

draw to you.

So images is one of the key things.

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