Stacy's Pita Chips: Stacy Madison (2019)

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.7 • 31.4K Ratings

🗓️ 9 August 2021

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the 1990's, Stacy Madison and her boyfriend Mark Andrus were selling pita sandwiches from a converted hot dog cart in Boston. They decided to bake the leftover pita into chips, adding a dash of parmesan or cinnamon-sugar. At first they handed them out for free, but soon discovered that people were happy to pay for them. So they eventually decided to leave the sandwich cart behind and launch Stacy's Pita Chips. They hoped the brand might grow into a modest regional business—but it kept growing. Roughly ten years after the launch, Stacy's sold to PepsiCo for $250 million. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	When you leave home, can you ever really go back?
0:12.0	Made a version!
0:13.0	Soccer legend Leo Messi and I both left Argentina as kids.
0:17.0	You know you're that piece of a puzzle that doesn't fit anywhere.
0:20.0	To so many immigrants, football is a way to reconnect.
0:23.0	Listen to the last cop in the embedded podcast feed
0:26.0	to hear the latest collaboration from MPR and Fuduro Studios.
0:30.0	Hey, it's Guy here.
0:31.0	And I just want to mention that for the month of August,
0:34.0	the entire team at How I Built This is taking a much deserved summer break.
0:39.0	But don't worry, we're going to still be bringing fresh content every single week this month.
0:44.0	Every Thursday, we're going to post one of my conversations
0:46.0	from the How I Built This Virtual Summit, which hosted back in May.
0:51.0	Last Thursday, we had a bonus episode about marketing from Gary V.
0:55.0	And this week, look out for my conversation with the incomparable Brunei Brown.
0:59.0	She'll offer some of the best insights on leadership and vulnerability that, honestly, I've, I've ever heard.
1:06.0	Anyway, on today's show, you're going to hear from an entrepreneur who turned day old Pita bread
1:12.0	into an irresistible snack.
1:14.0	This episode first ran in 2019 and I hope you enjoy it.
1:19.0	When I got that $60,000 loan, within six months, I went back and asked them for 500.
	...

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