Sridhar Ramaswamy on Google, Search, and Neeva

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4.7 • 4.3K Ratings

🗓️ 13 June 2022

⏱️ 61 minutes

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Summary

Former Google ads boss Sridhar Ramaswamy says that we live in a world that seems to give out free content when we use a search engine. But that world comes with a hidden cost--search results that distort what we find and serve advertisers rather than searchers. Ramaswamy talks with EconTalk host Russ Roberts about how Google works and why he started a new search engine, Neeva, with a different business model.

Transcript

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0:00.0	Welcome to Econ Talk, Conversations for the Curious, part of the Library of Economics and Liberty.
0:07.8	I'm your host, Russ Roberts of Shalem College in Jerusalem and Stanford University's Hoover
0:12.7	Institution.
0:13.7	Go to econtalk.org where you can subscribe, comment on this episode and find links down
0:18.6	the information related to today's conversation.
0:21.4	You'll also find our archives, but every episode we've done going back to 2006.
0:26.8	Our email address is mail at econtalk.org.
0:30.3	We'd love to hear from you.
0:37.6	Today is March 9, 2022 and my guest is Sridhar Ramaswami, former head of advertising at Google
0:43.8	and founder and CEO of Niva.
0:45.8	Sridhar, welcome to econtalk.
0:47.5	Oh, delighted to be here.
0:50.5	Thanks for having me.
0:51.5	Niva, NEVA is a newsurgeon and we're going to talk about that later that you've started,
0:59.1	but I want to begin and talk about Google.
1:02.5	So let's start with some simple questions.
1:05.1	How long did you work there?
1:07.1	Yeah.
1:08.1	15 and a half years, already a long time.
1:10.8	And what were your responsibilities when you started and what were they when you left
1:16.2	the company?
1:17.2	That's a fun little story.
	...

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