The Jack Daniels and Coke has worked really well.

Some of the other stuff we've done hasn't worked so well.

Bottoms up.

It's Coca-Cola CEO James Quincy at the World Economic Forum in Davos, Switzerland.

It's really in that innovation stage, and we're not expecting everything to work. He's talking all things coke, the evolution of alcohol mixers, the iconic dyed coke,

and, naturally, sizing.

I think Shreveit applies, you know, as a term, when you only sell one pack.

But that's not how we do business. The regular can, for example, of a Coke has not changed

from decades. The regular can, for example, of a Coke has not changed from decades.

The economic picture for consumer packaged goods, both stateside and abroad.

China in 2024 through the third quarter, it's just okay.

Clearly there's some economic adjustments happening.

And how a brand like Coca-Cola builds loyalty in markets everywhere.

If we've done our job properly, they see it as a global band, but also intensely local,

because it's local jobs. They see the salesperson and the manufacturing side and the distribution

truck. I'm CNBC producer Cameron Costa. Squawk Pod reports from Davos, Coca-Cola CEO James Quincy, begins right now.

Another day, another huge interview from the World Economic Forum in Davos.

Leaders like J.P. Morgan CEO, Jamie Diamond, Ukrainian president, Vladimir Zelensky.

Olympian, Lindsay Vaughn, Microsoft CEO, Satya Nadella, and many, many more have convened in the Swiss Alps.

You can hear many of the big thinking conversations happening

in Davos right on your Squawk Pod podcast feed.

Wherever in the world, these leaders are, a big topic is China. More specifically, China's

...