Let's get to one of the big earnings movers of the day.

Coca-Cola shares are rallying after comfortably beating estimates.

Joining us exclusively is Coca-Cola chairman and CEO James Quincy.

And James, what stood out here is the growth from pricing, from volumes,

and across the board at a time where other consumer staple companies especially

are just not seeing that.

So what's working for you right now?

Look, I think we've been building momentum over a good number of years, and you're seeing

that come through in the fourth quarter and for the full year of 2024.

And it's across the line.

It's the right level of marketing, the right level of innovation, execution commercially

with our partners,

putting the right packs and prices and commercial execution out there. So it's not a silver

bullet. It's the sum of lots of hard work across a lot of levers, and it's turning into

good momentum in the fourth quarter and for the full year in 2024. Yeah, talk about what you see

coming down the pike, especially in the U.S.

market, where there has been a little bit more concerned lately, McDonald's, for instance,

weaker U.S. numbers. I guess they are more exposed to the low-income consumer. But what do you

see? Yeah, look, in the U.S., in North America, probably also quite similar to Western Europe,

we've seen the lower income consumers remain a bit under pressure from a disposable income

point of view, and so we've had to really double down on some of our affordability options

with packaging choices.

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