Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an

aspiring writer or an author who wants to be more successful. On this show, you'll learn how to

write and launch a book successfully, all from the top authors and people just like you

who are doing it at the highest level. I'm your host, Chandler Bolt, the founder

of self-publishing school, the author of the book called Published and the CEO of self-publishing.com.

For free training on how to publish a book that sells 10,000 copies, go to self-publishing.com

forward slash free training. You should be telling your ghostwriter stories that are not in the book because it gives

them context of who you are, how you handle situations, all of that.

You should get vulnerable with your ghostwriter.

Make sure that everything has an accurate story, so everything feels a narrative. Make sure that regardless of whether the customer in the book is the character or the person telling the story is the character,

there's enough of an arc there that when somebody is done reading it,

they feel emotionally connected enough to share that book with somebody else, right?

Hey, Chandler Bolt here and joining me today is the man, the myth, the legend, Mr. Sean

Platt. If you're in the self-publishing world,

you've almost definitely heard of this guy for a really long time now. You say what?

I said, sorry. For a long time now. So, Sean, if you don't know him, he's written hundreds

of novels. Over 400 books is probably more than that at this point.

Over 80 bestsellers. He's got acclaimed fiction titles like yesterday's Gone and Invasion.

So his fiction has done incredibly well. You may have heard him talk about it through a company that

he founded is called Sterling and Stone. They're an IP incubator. He's also got a ghost

writing company called Invisible Inc. Media and has an in-house writing team of dozens of writers.

So, I mean, today we're going to talk a lot about ghostwriting. Now, well, actually, first,

...