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Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

SPS 261: Email Marketing + How To Build Your Email List with Igor Kheifets

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Courses, How To Publish A Book, Self Publishing, Business, Books, Arts, How To Write A Book, Education, Book Marketing, Traditional Publishing, Book Publishing

4.8651 Ratings

🗓️ 15 May 2024

⏱️ 42 minutes

🧾️ Download transcript

Summary

Unlock the underestimated power of email marketing with Igor Kavets, the highest-paid maestro in the field, as we wander through the digital landscape where an email list triumphs over the flashiest social media presence. Igor, the mind behind "List Building Lifestyle Confessions of an Email Millionaire," shares a riveting case study demonstrating how a well-crafted email campaign can outsell social media on launch day. Our conversation doesn't just unpack the 'how' but the 'why'—revealing th...

Transcript

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0:00.0

Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an

0:07.7

aspiring writer or an author who wants to be more successful. On this show, you'll learn how to

0:13.1

write and launch a book successfully, all from the top authors and people just like you

0:17.8

who are doing it at the highest level. I'm your host, Chandler Bolt, the founder

0:22.0

of self-publishing school, the author of the book called Published and the CEO of self-publishing.com.

0:29.1

For free training on how to publish a book that sells 10,000 copies, go to self-publishing.com

0:34.5

forward slash free training. Most people don't realize that the biggest issue is not building the list is actually

0:41.3

mailing the list.

0:42.4

A list is almost like a guarantee.

0:44.7

A new project you're going to be launching is going to be successful because these people

0:48.7

know you like, you, trust you, and they want to buy stuff.

1:01.0

Yeah. and they want to buy stuff. So an email customer will come into your store,

1:03.0

let's say once a day for a month,

1:05.0

and they'll spend 20 bucks,

1:06.0

and a social media subscriber will frequent your store for 30 days, like, well, they'll come in once a day,

1:12.3

but they'll only buy something one time in that time spend, and they'll spend a dollar.

1:22.2

Hey, Chandler Bolt here and joining me today is Igor Cathetz. He's the world's highest paid email marketer. He

1:31.5

specializes in helping people break the link between time and income through email marketing.

1:36.9

And he's also written a book. Maybe you've heard of it. It's called List Building Lifestyle

1:41.9

Confessions of an email millionaire.

1:45.0

So kind of really cut his teeth, earned his stripes, whatever you can call it, in both email

1:50.5

marketing and affiliate marketing.

...

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