SPS 180: A Scientist & A Copywriter Walk Into A Bar… (80/20 Sales & Marketing Overview) with Perry Marshall

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Courses, How To Publish A Book, Self Publishing, Business, Books, Arts, How To Write A Book, Education, Book Marketing, Traditional Publishing, Book Publishing

4.8 • 651 Ratings

🗓️ 18 October 2022

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this interview, bestselling author Perry Marshall joins us to discuss how to increase book sales. We cover a range of topics, including: Crafting a compelling book that resonates with readersStaying relevant when writing about rapidly changing topicsPerry's strategy to land clients worth over $250,000 from his niche bookUsing the 80/20 Principle to drive book salesPricing strategies, including selling your book for a pennyThe importance of copywriting in boosting book salesDon't miss this ...

Transcript

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0:00.0	Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an
0:07.7	aspiring writer or an author who wants to be more successful. On this show, you'll learn how to
0:13.1	write and launch a book successfully, all from the top authors and people just like you
0:17.8	who are doing it at the highest level. I'm your host, Chandler Bolt, the founder
0:22.0	of self-publishing school, the author of the book called Published and the CEO of Selfpublishing.com.
0:29.0	For free training on how to publish a book that sells 10,000 copies, go to self-publishing.com
0:34.5	forward slash free training.
0:45.5	Hey, Chandler Boyt here and joining me today, I can't even say my name, is Perry Marshall,
0:52.2	the man, the myth, the legend. I love this guy. He is unbelievable. So Perry is one of the most expensive business strategists in the world.
0:54.6	He's the author of 80, 20 sales and marketing. He's written a bunch of books on advertising,
1:00.2	one of which is the ultimate guide to Google advertising. He's also written Evolution 2.0,
1:06.8	a bunch of other books. If you're watching on the YouTube channel right now,
1:10.0	you see a couple of those books in his backdrop amongst a bunch of other books. If you're watching on the YouTube channel right now, you see a couple of those books in his backdrop amongst a bunch of others.
1:14.6	Perry's also, he announced the world's largest science research challenge of over 10 million or of exactly 10 million dollars.
1:22.6	The Evolution 2.0 prize really, really smart, very humble, very generous. I mean, I think his book,
1:32.8	it's going to need a long intro. I think this book, 80, 20 sales and marketing should be
1:36.8	required reading for any salesperson and any marketer. I've read it. I've read this book probably,
1:43.8	I don't know, five to seven times. We've had it as a company book club at least two or three times in our company history. Perry's been generous enough to come in and do a Q&A with the team as part of this book club. I mean, I can't, this is a great book. I can't speak highly enough about it and just, just all
2:01.2	around great person. So we're going to be, we're going to have some fun today. He's also,
2:06.2	was on the podcast way back, way back, episode 35, where we talked about some 80, 20 sales
2:14.6	and marketing stuff. And so we got a lot of fun stuff in store, Perry.
2:17.8	Welcome.
	...

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