SPS 178: Sales Skills That Will Help You Sell More Books with C. Lee Smith

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Courses, How To Publish A Book, Self Publishing, Business, Books, Arts, How To Write A Book, Education, Book Marketing, Traditional Publishing, Book Publishing

4.8 • 651 Ratings

🗓️ 5 October 2022

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

Join me in this interview with C. Lee Smith, founder of Sales Fuel and author of SalesCred, as we dive into the topic of how to sell more books. In this episode, we cover the following topics: Finding a niche within your field that you can write aboutHow a book can build your SalesCred as a business owner or salespersonWhy sales skills are crucial for authors and how to become friends with SAMThe difference between marketing and salesUnderstanding what sales is really about and debunking the ...

Transcript

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0:00.0	Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an
0:07.7	aspiring writer or an author who wants to be more successful. On this show, you'll learn how to
0:13.1	write and launch a book successfully, all from the top authors and people just like you
0:17.8	who are doing it at the highest level. I'm your host, Chandler Bolt, the founder
0:22.0	of self-publishing school, the author of the book called Published and the CEO of self-publishing.com.
0:29.0	For free training on how to publish a book that sells 10,000 copies, go to self-publishing.com
0:34.5	forward slash free training.
0:39.4	Hey, Chandler Bolt here and joining me today is C. Lee Smith. He's the CEO of Sales Fuel,
0:46.9	which is a sales intelligence firm that he founded back in 1989. And it's been recognized
0:52.5	as one of the top 10 sales enablement providers worldwide
0:56.3	by selling Power Magazine. He's an author of multiple books, including his books. If you're
1:02.5	watching on the YouTube channel, you can see him behind him. He's got sales cred and hire,
1:08.0	smarter, sell more. All right. So in this interview, we're going to be talking about
1:12.0	using books to grow your sales, to grow your business, and also some sell skills that you need as an
1:18.4	author to sell more books. So this is going to be a fun one. Buckle up. Lee, great to have you here.
1:24.6	Hey, thanks for having me. Good to see you. So let's maybe start here.
1:28.3	Why? Why, why books for you personally? Why did you decide to write your first book?
1:33.3	Why have you decided to write multiple books? I mean, obviously, you've got a very successful
1:36.5	company. So why is, why his books kind of been a part of that? Well, I view myself really
1:42.1	one of my most important roles in leading the company is to actually
1:45.3	be the spokesperson for the company. So I'm the one that's always up there on stage. I'm participating
1:50.9	in panels. I'm writing the articles and everything like that. And, you know, it wasn't until the
	...

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