SPS 141: Creating A Genre, Writing Interesting Books, And The Craziest Marketing Ideas You’ve Ever Heard with AJ Jacobs

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Courses, How To Publish A Book, Self Publishing, Business, Books, Arts, How To Write A Book, Education, Book Marketing, Traditional Publishing, Book Publishing

4.8 • 651 Ratings

🗓️ 26 January 2022

⏱️ 42 minutes

🔗️ Recording | iTunes | RSS

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Summary

Get ready for a captivating and mind-expanding episode as I sit down with the extraordinary AJ Jacobs. Join us as we dive into a world of innovative book marketing ideas that will leave you inspired and eager to think outside the box. In this conversation, we explore a range of fascinating topics, including: Unleashing the craziest and most unconventional marketing ideas you've ever encounteredDiscovering AJ's unique approach to crafting experiential books and creating a genre of his ownUnvei...

Transcript

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0:00.0	Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an
0:07.7	aspiring writer or an author who wants to be more successful. On this show, you'll learn how to
0:13.1	write and launch a book successfully, all from the top authors and people just like you
0:17.8	who are doing it at the highest level. I'm your host, Chandler Bolt, the founder
0:22.0	of self-publishing school, the author of the book called Published and the CEO of self-publishing.com.
0:28.9	For free training on how to publish a book that sells 10,000 copies, go to self-publishing.com
0:34.5	forward slash free training.
0:45.0	Hey, Chandler Bolt here and joining me today is A.J. Jacobs, who, I mean, step aside Dosaki's, this guy's the most interesting man in the world.
0:50.5	AJ, he's an author, journalist, lecture, and human guinea pig. He's written four New York Times bestsellers that combine memoir, science, humor, and a dasha self-help. Among his books, maybe you've heard of him. He's got the know-it-all. He's got the Year of Living Bibliquite. Can't say that. The year of living biblically, he's got thanks a thousand where he travels the globe to thank
1:16.6	everyone who had even the slightest role in making his morning cup of coffee.
1:19.6	Such an interesting concept.
1:21.6	And he's got a book coming out in the next few months, depending on when you're listening
1:25.6	to this or watching this called The Puzzler. One man's quest to solve the most baffling puzzles ever from crosswords to jigsawls
1:34.7	to the meaning of life. So AJ, super excited to have you here. I'm delighted to be here, Chandler,
1:40.5	a big fan of the show. Well, thank you. So, you know, today I want to talk about,
1:45.9	guys, what you're in for a treat. We're going to kind of try to go two parts. So writing unique
1:49.5	books and then what he's learned from four New York Times bestseller. So kind of part marketing,
1:55.0	part writing. But first, why did you decide to write the first book?
2:00.9	I think it was the know-it-all, if I remember incorrect.
2:04.1	Yeah, yeah, that was my first real book.
2:06.4	And I, well, I find inspiration from a lot of places,
2:11.7	but one is just my life.
	...

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