Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an

aspiring writer or an author who wants to be more successful. On this show, you'll learn how to

write and launch a book successfully, all from the top authors and people just like you

who are doing it at the highest level. I'm your host, Chandler Bolt, the founder

of self-publishing school, the author of the book called Published and the CEO of Selfpublishing.com.

For free training on how to publish a book that sells 10,000 copies, go to selfpublishing.com

forward slash free training.

Hey, Chandler Bolt here and join me today is Bo Eason.

Bo Eason is a former NFL standout, acclaimed Broadway playwriter and performer

and an international presence and story coach.

Bo is dedicated to helping others tap into their personal story or into the power of

their personal story to become effective and persuasive communicators. He's the author of the book.

There's no plan B for your A game, be the best in the world at what you do. Today we're going

to be talking about how he wrote and published this book, how he's using this book to grow his business, like kind of all those things. So, Bo, welcome. Great to have you here.

Chandler, thanks for having me. This is going to be fun. So first and foremost, why write this book?

Like, how does this fit in with your goals, with your business? Like, why a book?

I was forced into it.

Yeah, I mean, I honestly, you know, I never, I never really considered writing a book.

I just didn't.

I was more of a, you know, performer. And then, you know, every time I performed, it seemed like people came up and said,

hey, that's a play.

Hey, that's a, that's a book. Hey, that's a screenplay. So funny enough, I never, I just haven't considered myself as a writer,

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