SPS 092: Using Books To Start Multiple 7 Figure Companies (And How I Sold 700k Copies Of 1 Book) with Mike Michalowicz

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Courses, How To Publish A Book, Self Publishing, Business, Books, Arts, How To Write A Book, Education, Book Marketing, Traditional Publishing, Book Publishing

4.8 • 651 Ratings

🗓️ 10 February 2021

⏱️ 46 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this captivating interview, I sit down with Mike Michalowicz, the brilliant author behind bestsellers like "Profit First," to discuss the powerful strategy of writing a book about your business. Mike shares his remarkable experiences of building multiple seven-figure businesses through the leverage of his books. Our conversation covers a wide range of topics, including: Mike's incredible journey of selling 700,000 copies of his book, negotiating a double advance, and making the bold decisi...

Transcript

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0:00.0	Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an
0:07.7	aspiring writer or an author who wants to be more successful. On this show, you'll learn how to
0:13.1	write and launch a book successfully, all from the top authors and people just like you
0:17.8	who are doing it at the highest level. I'm your host, Chandler Bolt, the founder
0:22.0	of self-publishing school, the author of the book called Published and the CEO of
0:27.5	Self Publishing.com. For free training on how to publish a book that sells 10,000 copies,
0:32.1	go to self-publishing.com forward slash free training.
0:42.4	Hey, Chandler Bolt here and gentlemen to me today is Mike McCallowitz.
0:47.2	Mike is the author of a bunch of books, a bunch of really successful books, including we've got profit first, clockwork, the pumpkin plan, which is, I think it was the first
0:52.6	one that I heard a friend talk about.
0:55.0	There's the toilet paper entrepreneur.
0:56.7	There's surge.
0:57.6	And then his most recent book, Fix This Next.
1:00.1	He's also the founder of multiple companies.
1:01.7	And we were talking about before this interview, masterful at using books to not only start
1:07.1	companies, but then grow companies beyond six figures, continually bring in what we always
1:13.0	talk about, lead sales and referrals for that business, and then installing someone to run that
1:17.8	business and going and doing it again and again and again. So just really, really talented at that.
1:23.2	That's what we'll be diving into in this interview. Mike, great to have you here.
1:30.4	Chandler, it's good to be here. Thanks for doing this.
1:35.9	So I want to start, why books? And I guess I want to touch on this a little bit,
1:42.0	why books is part of your business and as a business strategy? But then even before that,
	...

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