SPS 088: Using Personalized Marketing & Hand-To-Hand Combat (Instead Of "Broad Marketing") To Sell More Books & Get 100's Of Reviews with Brad Lomenick

Self Publishing School: How To Write A Book That Grows Your Impact, Income, And Business

Chandler Bolt, Founder of selfpublishing.com

Education, Book Publishing, Traditional Publishing, How To Write A Book, How To Publish A Book, Self Publishing, Books, Business, Courses, Arts, Book Marketing

4.8 • 704 Ratings

🗓️ 13 January 2021

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Brad Lomenick, the former president of Catalyst, one of the largest leadership conferences, joins me in this episode to share powerful book marketing strategies that work even without a big platform. Discover how personalization trumps broad marketing when it comes to successfully marketing your book. During our conversation, we delve into various topics, including leveraging podcast interviews and speaking gigs to sell more books. Brad also shares valuable insights he gained from industry le...

Transcript

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0:00.0	Welcome to the Self Publishing School podcast. This is the podcast to listen to if you're an
0:07.7	aspiring writer or an author who wants to be more successful. On this show, you'll learn how to
0:13.1	write and launch a book successfully, all from the top authors and people just like you
0:17.8	who are doing it at the highest level. I'm your host, Chandler Bolt, the founder of self-publishing school, the author of the book
0:24.7	called Published and the CEO of Selfpublishing.com.
0:29.0	For free training on how to publish a book that sells 10,000 copies, go to self-publishing.com
0:34.5	forward slash free training.
0:41.5	Hey, Chandler Bowl here and joining me today is Brad Lomeneck.
0:47.1	Brad's the author of one of my favorite leadership books of all time, H3 leadership, also the author of the book, The Catalyst Leader. He's the former president of Catalyst, which, if you've ever
0:52.8	heard of that, just a massive leadership movement.
0:56.9	And just he's also the founder of Blink, a boutique strategy, strategic advisory firm.
1:03.4	And I read his book and recently got to know him, which has been fun.
1:07.5	And it was in my year of leadership.
1:09.8	And so I was reading all books leadership
1:11.9	and Omer on my team said, hey, if you're reading leadership books, you got to read this one.
1:16.6	Loved it. And then just our past randomly connected years later through Brett Hagler of News
1:22.7	Story and then us getting to hang out in Colorado on a ranch. And it's just been fun as an admirer of your work
1:29.9	and lover of your book, just getting to know you. So I'm super excited to have you here. Welcome.
1:34.4	Well, thanks, man. Thanks, Tamara. Thanks for having me on the podcast, self-publishing school podcast.
1:39.2	I might learn something. Yes, sir. I hope I give some value, but I might learn something too. There's going to be lots of value.
1:45.2	So we'll talk H3 leadership in a little bit.
1:48.0	And there's kind of some through lines that I want to touch on.
	...

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