Spread the Truth of the Market + Ideas on Reaching New Home Buyers ft. Steve Harney | #TomFerryShow

The Tom Ferry Podcast Experience

Tom Ferry

Education, Self-improvement, Business

4.8 • 1.1K Ratings

🗓️ 5 March 2019

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

What if you could attract a steady stream of young and/or first-time buyer clients? You’d be getting in on the ground floor with the opportunity to become those people’s real estate advisor for life. But that’s not all… If you follow my advice in today’s #TomFerryShow with special guest Steve Harney, you can leverage those relationships into an avalanche of additional opportunities. Come join our brainstorming session and see what strategies you can implement with your next first-time buyer! For show notes and more information, visit: https://tfi.media/2Uj2k67

Transcript

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0:00.0	The most important of those seven words are the first two.
0:03.6	Calm down. Hi, I'm Sean Parmen, producer of the Tom Ferry show. In today's episode, Tom Ferry and Steve Harney discuss how to properly communicate the reality of the market as well as
0:26.1	brainstorming buyer marketing ideas. Enjoy.
0:29.3	So let's jump right in that Steve because look we're 42 days into the new year and you know I think this morning I sent you at least one or two emails because if you're reading the you know mortgage wire you're reading anything out there today the sensationalism of the news
0:47.2	would have the average consumer believing this is a horrible time to buy or sell.
0:53.3	So Steve, we're 42 days into 2019.
0:56.3	What say you?
0:57.2	All right.
0:57.6	Well, first I say, remember that negative headlines
1:01.6	get ball clicks. negative headlines create more buzz than positive headlines do.
1:06.8	So very obviously there are a lot of people out there that are trying to lean on the negative
1:11.5	and I think that's going to only get worse as we get closer to the election in 2020.
1:15.8	So for the next 18 months, I think we're going to be bombarded with negative headlines.
1:21.1	The good news is they're not true, all right, and the bad news is we have the responsibility
1:27.3	to make sure the public realizes they're not true. So there's a lot of negative news out there,
1:32.3	what I tell agents very simply I give them seven words.
1:36.0	Calm down, sit down, think, plan, act. Those are the seven words.
1:42.0	The most important of those seven words are the first two.
1:45.0	Calm down. Yes. Everything is fine. If you get caught up in the craziness, if you get caught up in the psychology of this
1:53.7	then you're the person the only person that's capable in your marketplace of
1:59.4	making sure that it is not impacted by panic.
2:04.0	All right?
	...

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