And the way I look at it is it's like almost like a download from God like somebody's connected to something that is just beyond any normal level of performance and almost like in in this flow state is certain

people who live in almost a constant flow state of creativity.

Welcome to the Psychology Podcast. Today we welcome Troy Carterer to the show.

Troy is the co-founder and CEO of Venice Music, a technology and media company focused on powering the business of music via distribution, services and data analytics.

Formerly, Troy was the founder and CEO of Adam Factory, where he rose to prominence, nurturing the careers of global superstars including Lady Gaga and John Legend.

He most recently served at Spotify as its global head of creator services overseeing the company's growth strategy for artists and record labels.

In this episode, I talked to Troy Carter about spotting creative potential.

Working in the entertainment industry has given Troy an eye for talent, but that's not all it takes to become successful.

Hard work, determination and letting your personality shine through are also key components.

Troy and I talk about musical geniuses and the future of the music industry with the advent of sophisticated AI tools.

It was a really great chatting with Troy. He's like my brother from another mother. I just adore Troy and think he's done such legendary work for the music industry.

And he's just so humble and just so cool. It was also really cool talking about mutual connections with high school.

Turns out he went to the same high school that my grandmother was vice principal of in West Philly High.

She was vice principal at the time, but he went to that high school. So we both come from Philadelphia and it was just great to just connect with him and riff on how to spot creative potential.

So I know you'll really enjoy this episode. So with that further ado, I bring you Troy Carter.

Troy Carter, welcome to the psychology podcast.

Back to Scott, how are you?

I'm good, man. I'm really good. I'm looking forward to doing like a podcast improv jam today with you on creativity.

Is it complete freestyle session? I completely said it doesn't matter what we talk about wherever you want to go.

That's true. We have literally no agenda, nothing in the to do list, but I am fascinated with your the whole arc of your journey.

And you know, we both grew up in Philly. You grew up in probably someone say proper Philly.

That was the main line of Philadelphia. That's what we call it. Yes, proper, proper, proper Philly.

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