All Jason Gonzalez wanted to do was pay his way through college.

Going to college in Minnesota, he realized that there was a gap in the market.

That gap? The nearest Krispy Kreme was in Iowa a four hour drive away.

Hey, it's Seth, and this is a Kimbo. We'll be back in a second after this message from our sponsor. If you want to learn to write a bicycle, don't watch a video, don't read a book.

Hey, it's Seth, and I'm here to talk about the akimbo workshops.

These are interactive, real-time online workshops that work.

And we're devoting 2020 to finding one that matches where you need to go.

If you're ready to level up I hope you'll check

out a Kimbo.com to find out about our proven effective workshops.

You've probably heard this story which is part of the reason I'm telling it to you.

Jason posted on Facebook and within hours had plenty of people raising their hand saying,

sure, if you make the drive to Iowa and pick us

up dozens and dozens of donuts we'll buy them from you when you get here.

So upon hearing this news upon discovering that Jason was paying his way through college

by buying Krispy Kreme Donuts at retail, and then bringing them to people who wanted them,

what did Krispy Kreme do?

Of course, they shut him down.

They had no good moral reason to do it.

There was no legal basis for doing it, but they did it anyway. Now here's the question. Why have you heard

about this? You've heard about it because it offends our sensibility. It feels wrong. But why is it wrong? Isn't Krispy Kreme's job to maximize the profit for their shareholders and can't they best do that by controlling everything about their brand?

Isn't their job to make things exactly like they were yesterday but a little bit more profitable. So what if they go after some

college kid? Well the outcry made it clear that there is a so what? We don't like it

...