Today on the podcast, I want to talk about a company called Peripheral Labs. They're essentially using

self-driving car technology to bring you right into a sports game. There's a whole

bunch of interesting things going on here, and I think there's a bunch of implications for the

AI industry overall. So today on the show, I want to dive into some of the cool technology that

they are, that they've recently launched and kind of

unveiled before we get into that i wanted to mention the sponsor of today's episode is delve

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So I think right now there's a lot of different reports out there that basically say live

sports viewership is declining for certain leagues, I think particularly among Gen Z audiences.

In response to this, leagues and broadcasters are experimenting with a whole bunch of new formats

that essentially

like the goal is just to make the games more interactive. Um, a lot of them are doing things to try

to make it more data rich or engaging. They're kind of enhancing the viewer experience. They're

trying to add like advanced statistics and deep analysis, like a bunch of things that they

think will make this more interesting for people. One emerging approach

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