Hello, podcast fan.

Consider this your invite to the UK's biggest podcasting party.

We're heading to Sheffield from the 4th to the 6th of July

for the BBC Sounds Fringe at the Crossed Wires Festival.

We'll be joined by some of the biggest names in podcasting,

including Sarah Cox, Charlie Hedges, Russell Kane,

and some bloke called Greg James doing his Radio 4 show called Rewinder.

You can watch live shows of your favourite podcasts, and the best part is free.

To book your free tickets, go to crossedwires.org slash fringe.

BBC Sounds, music, radio podcasts.

Welcome. BBC Sounds, music, radio, podcasts. Welcome to The Best Things Since Sliced Bread, a podcast from BBC Radio 4.

I'm Greg Foote and I am on a bunk-busting mission to uncover the facts behind the fads and separate genuine claims from advertising hype.

In the previous episode, we looked at whether the gels, creams and sprays that promise

to reduce sports pain actually do anything.

And today, we're sticking with pain and sports products.

We're turning our attention towards that brightly coloured tape that you've probably seen

stuck on the legs of tennis players or sprinters or even your mate down the gym. Is it the best thing since sliced bread or is it all marketing BS? Well,

I'm joined again by my special guest from episode seven, three-time Olympic medalist,

Heptathlete Kelly Sutherton. Thanks so much for sticking around. When was the first time that

you saw this brightly coloured tape?

It became really prevalent in 2008 at the Olympics in Beijing.

It came in pink and blue,

...