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Sports Media with Richard Deitsch

Sports Media Roundtable: Can Victor Wembanyama follow LeBron James and Steph Curry as the NBA's top media draw?; how valuable are the NFL's international games?; the NHL's TV windows

Sports Media with Richard Deitsch

Audacy

Sports, News, Sports News

4.5757 Ratings

🗓️ 23 May 2026

⏱️ 37 minutes

🧾️ Download transcript

Summary

Episode 624 of the Sports Media Podcast features Jon Lewis, editor and founder of Sports Media Watch and Sports Business Journal media reporter Austin Karp. In this podcast, we discuss Victor Wembanyama as a longterm television draw; why Wembanyama looks like the league's most attractive media commodity heading forward; Spurs-Thunder Game 1 averaging a combined 9.16 million viewers on NBC across Nielsen and a streaming audience measured by Adobe Analytics, officially marking the largest audience on record for a Game 1 of the West Finals; Fox taking a studio show on the road for the World Cup; the NFL owners voting to drop the policy allowing them to protect their two most lucrative home games from being scheduled overseas; NASCAR no longer report Nielsen “Big Data + Panel” figures for its races, returning to the “panel-only” methodology; the NHL seeing its best conference semifinals on record, as ABC, ESPN, ESPN2, TBS, TNT and truTV averaged 1.9 million viewers for all second-round games, and more.You can subscribe to this podcast on Apple Podcasts, Spotify and more.

Transcript

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0:00.0

Welcome to the sports media podcast.

0:09.4

I'm your host, Richard Dyche.

0:10.2

My producer is James Jackson.

0:11.8

This is our usual Saturday Media Roundtable with two regulars.

0:15.8

John Lewis is the founder and editor of Sports Media Watch.

0:18.6

Austin Karp, media reporter for Sports Business Journal.

0:22.3

Welcome, fellas.

0:23.6

Thanks for having you.

0:24.3

Good to be back.

0:25.4

All right.

0:25.9

We'll start here.

0:27.0

I want to start with Victor Wenam.

0:29.4

We'll get to the viewership numbers for Game 1, which were really unbelievable.

0:33.9

But what's interesting to me, John, is the larger question of, you know, the NBA for a long time was searching for like it's television Michael Jordan after Jordan retired.

0:45.3

And in many ways, LeBron did fill that role.

0:47.2

Nobody could really fill the Jordan role because we're in a different universe when it comes to TV viewership and stuff.

0:52.4

But, you know, in many ways, LeBron did do that.

0:54.7

And yet another reason I think he's underrated as a sports figure. And now the search for a while

1:00.8

has been, is there anyone else who's like compelling television where like a casual sports fan

1:06.0

just wants to watch this basketball team or basketball player, even if they're not diehard fans.

1:30.7

And Victor Webanyama, to me, over the last couple years, has been the one player that I think could be that, just because we've never seen a seven-foot-four guy do what he's done. I know I've seen some surveys a lot of times people think maybe it's Anthony Edwards, and obviously there's a lot of great players. you know, Steph Curry obviously is in the, you know, I put him with LeBron in terms of a different era.

1:46.1

But before I get to the viewership numbers, John, I want to ask you in Austin this. Like, do you think Victor Webb and Yama can be like whatever you want to perceive Jordan, LeBron 3.0, where it's a real viewership draw for people who are the kind of casual fans who just tune into the late rounds of the playoffs. I think there's, I think there's

...

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