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Thank you. From Wondery, I'm David Brown, and this is Business Wars Daily on this Thursday, February 1st.

Here's a sentence that probably won't shock you. The news industry is looking fairly bleak these days.

January's seen mass layoffs at the Los Angeles Times, deep cuts at Time Magazine, National Geographic, and Pitchfork, and those were just in the last two weeks.

So what seems to have set the news industry up for impending failure. Well, according to NPR, more and more folks

finding their news in less traditional places, like social media, and advertisers pulling back

on sales because of the fear of recession. Just two factors. And it's not just vast swaths

of generalized media that are hurting. Specialized outlets are, too, particularly those that cover

America's pastime.

Sports. You probably know by now that one of the giants of the sports media industry has fallen, at least for now. Earlier this month, Sports Illustrated announced mass layoffs and left their employees and millions of readers stunned. Like any sports

team, the folks at SI have seen the highest highs in the lowest lows. The brand, which has

been around for over six decades, quickly established itself as the go-to in sports media. But boy, have

...