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This is the Dan Laboratory Show with the Stook's podcast.

David Sampson has

David Sampson has stripped the label from his bottle of water, which is how you know we're back about to record the sporting class with John Skipper and David Sampson.

Hello John. Hello Pablo. Hello David. I don't like giving free advertising away. We don't have a water sponsor yet so.

If you would like to sponsor the liquid that powers David Sampson as we get into the most

pressing topics about rich guy stuff and sports business

that is an open space for you to bid on. Speaking of bidding I want to start with the college football

playoff John and I want to start with this idea that, okay, this EFP is expanding, a TV deal is expanding,

lots of things are changing in sports business, but this one I come to you first because, as I always

say, you were the guy as the head of ESPN who dealt with all

of these conferences who dealt with the future of college football you

redrew the map of the sport and so here is ESPN is p.n in the present agreeing to pay

7.8 billion dollars to broadcast the college football playoff over six years

dot dot dot unless some stuff happens that is not to their liking. Can you explain

...