Well, if you have your Bibles, if you'll take those and turn to Luke chapter 19.

I'm going to begin reading in just a moment.

The Palm Sunday story, part of the Palm Sunday story, this being Palm Sunday,

I want to read this passage of the triumphal entry.

While you're turning there, the pastor talked about communication.

I became fascinated with communication in undergraduate school. I've spent more than 50 years

studying the discipline of communication. What makes it work? When it fails, why did it fail? What went wrong?

And I've really tried to apply myself to it linguistically and in mass media, radio and

television, in the written word, in preaching and teaching. I know what you're thinking. If he

spent 50 years studying communication, seems like he'd be better at it.

But you don't know how bad I might have been. But here's what I've decided. We're one to boil the

discipline of communication for a thousand years. The creme designeurs that would rise to the top

is just four things. The right message

to the right party in the right way at the right time. If you get any of those four variables

wrong, it can all go wrong, really wrong, really fast. You can think that you're transmitting a

clear and positive message

and the response that it elicits may not be at all what you had hoped for. Every

married man in the room knows exactly what I'm talking about right now. One of the

challenges that we face in communication now is that technology has exacerbated

out of all control the transition of language there are words that we use that don't mean

the same same thing that they used to mean.

I think I'm probably the oldest person in the building right now as I look around,

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