This paid podcast is a partnership between Slate Studios and Century 21 Real Estate.

All uses of trademarks or brands are not meant to convey sponsorship or affiliation of this podcast.

From Century 21, this is The Relentless, a podcast about looking at sales differently.

As entrepreneurs, we need to constantly evolve, refresh our approach, and these days,

that means prioritizing the customer. Because sales is about so much more than transactions.

It's about elevating experiences. I'm Kristen Meinser. I'm an author, entrepreneur, and podcast

host. And no matter what job I've had, I've always used my voice to help people.

I learned early on that treating people like they matter isn't just the right thing to do.

It also makes for good business and great relationships. And that's what this season is all about.

We're talking to the visionaries reinventing hospitality and the pioneers who figured out

how to create celebrations that don't feel like word. Because The Relentless is about more than

the clothes. It's about opening our minds to new possibilities and crushing mediocrity

every step of the way. It's time to dream big, embrace change, and stay relentless.

Hi everyone and welcome to The Relentless. This season, we've heard from experts across so

many industries who've shared insights into how they reimagine hospitality in their businesses.

From handwritten notes to personal touches and digital communication,

there are so many small ways to make a big impact on the customer experience. But what about

businesses that take that customer focus to the next level? For this episode, we set out to find

people who go above and beyond to make their client experiences extraordinary. The hospitality

industry is known for making sure guests are taken care of from start to finish. This is especially

true when it comes to hotels and resorts. My name is Will Jones and I'm the General Manager at the

Swag Resort in Wainsville, North Carolina, which is a 16-room boutique luxury resort that sits right

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