Sponsored: The Sale is Just the Beginning for Erica Feidner
The Waves: Gender, Relationships, Feminism
Slate Podcasts
4.2 • 903 Ratings
🗓️ 15 July 2019
⏱️ 21 minutes
🧾️ Download transcript
Summary
In Episode 1, we’re talking to someone who prides herself on forming and sustaining long term relationships with clients: Erica Feidner. Named one of the top salespeople in the world by Inc.com in 2011, Erica has become an expert in the art of pairing people with pianos. Despite outside economic and industry pressures, Erica been able to pivot her course and remain a top-selling salesperson. Her unconventional and uncompromising approach has helped her achieve $86 million in cumulative net sales over the course of her career — but for Erica, the transaction is always secondary. She’s all about genuine relationships and open communication. Her focus on cultivating connections has led to a strong pipeline of referrals and loyal clients.
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Transcript
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| 0:00.0 | You're listening ad-free on Amazon Music. |
| 0:03.3 | Hey listeners, I know I'm not the voice you usually hear on The Waves, but we thought you might enjoy another podcast called The Relentless. |
| 0:11.1 | It's produced by Slate Studios and Century 21 Real Estate and hosted by me, Dr. Julie Gerner. |
| 0:17.5 | And it's all about looking at sales and success differently. We're talking to thought |
| 0:22.6 | leaders across industries about how they embrace change and stay relentless. The episode you're |
| 0:29.3 | about to hear is a real gem. In it, I talked to one of the top salespeople in the world, |
| 0:35.6 | Erica Feidner, also known as the piano matchmaker. |
| 0:39.9 | Erica has sold over $80 million in piano sales and firmly believes that the sale is just the |
| 0:46.7 | beginning of her relationships with clients. If you like what you hear, you can listen to The Relentless |
| 0:52.0 | on Apple Podcasts or wherever you listen. |
| 0:55.2 | This paid podcast is produced by Slate Studios and Century 21 Real Estate. |
| 1:00.0 | From Slate Studios and Century 21 Real Estate, this is The Relentless, a podcast about looking |
| 1:06.1 | at sales differently. What if? What if I thought outside the box? What if it was more of a celebration |
| 1:10.7 | with our clients than work? In every episode, we're pulling back the curtain with thought |
| 1:16.1 | leaders across industries and talking about how they embrace change, overcome hurdles, |
| 1:21.8 | and stay relentless. I'm Dr. Julie Garner. I've spent over a decade studying the behaviors of the ultra-success |
| 1:29.8 | and have used those insights to empower business leaders in finance, technology, and real estate. |
| 1:38.2 | Today we're talking to someone who's reached astonishing heights in the world of sales, Erica Feidner. |
| 1:44.4 | Who is Erica? Well, she pairs people with one of the largest investments anyone can make. |
| 1:49.6 | But I'm not talking about a house. I'm talking about pianos. She's so good at it, |
| 1:55.0 | Inc. Magazine named her one of the top 10 greatest salespeople of all time. This is a woman |
| 1:59.9 | who has sold more than 80 million dollars in |
... |
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