This paid podcast is a partnership between Slate Studios and Century 21 Real Estate.

All uses of trademarks or brands are not meant to convey sponsorship or affiliation of this podcast.

From Century 21, this is The Relentless, a podcast about looking at sales differently.

As entrepreneurs, we need to constantly evolve, refresh our approach, and these days,

that means prioritizing the customer. Because sales is about so much more than transactions.

It's about elevating experiences. I'm Kristen Meinser. I'm an author, entrepreneur, and podcast

host. And no matter what job I've had, I've always used my voice to help people.

I learned early on that treating people like they matter isn't just the right thing to do.

It also makes for good business and great relationships. And that's what this season is all about.

We're talking to the visionaries reinventing hospitality and the pioneers who've

figured out how to create celebrations that don't feel like work. Because The Relentless

is about more than the close. It's about opening our minds to new possibilities and crushing

mediocrity every step of the way. It's time to dream big, embrace change, and stay relentless.

Hey everyone, welcome to The Relentless. When you're running a small business,

you have to work hard to distinguish yourself from the competition. And that competition is

intense. Competition for new business, competition for attention, competition for clients.

Sometimes it feels like no matter what field you're in, it can be hard to set yourself apart.

These days, a lot of that competition comes from technology. Whether it's a search algorithm

driving customers to a competitor or tech that automates what used to be someone's job,

every industry is getting disrupted by tech innovations. My guest today have both dealt with

disruptive innovation by putting their customers needs first. Later in the show, I'll talk with

an entrepreneur who has her own creative approach to this. But first, I'm going to introduce you to a

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