This paid podcast is a partnership between Slate Studios and Century 21 Real Estate.

All uses of trademarks or brands are not meant to convey sponsorship or affiliation of this podcast.

From Century 21, this is The Relentless, a podcast about looking at sales differently.

As entrepreneurs, we need to constantly evolve, refresh our approach, and these days,

that means prioritizing the customer. Because sales is about so much more than transactions.

It's about elevating experiences. I'm Kristen Meinser. I'm an author, entrepreneur, and podcast

host. And no matter what job I've had, I've always used my voice to help people.

I learned early on that treating people like they matter isn't just the right thing to do.

It also makes for good business and great relationships. And that's what this season is all about.

We're talking to the visionaries reinventing hospitality and the pioneers who figured out how to

create celebrations that don't feel like work. Because The Relentless is about more than the close.

It's about opening our minds to new possibilities and crushing mediocrity every step of the way.

It's time to dream big, embrace change, and stay relentless.

Hi there and welcome to The Relentless. When dealing with customers,

it might seem obvious that one of the most important skills you need is good communication.

But the spoken language we use is often only a part of how communication happens.

From body language to how we listen, good communication is not only key to creating great customer

experiences, but also to lasting relationships built on trust. And these days, a lot of that

communication is happening online. From emails to texts, so much business happens without actually

being able to read physical cues. With these continued changes, sometimes those who are successful

at in-person interactions might not realize they're falling short when it comes to digital communication.

My guests today have all dealt with the dynamics of communication both on and offline in their

...