This paid podcast is a partnership between Slate Studios and Century 21 Real Estate.

All uses of trademarks or brands are not meant to convey sponsorship or affiliation of this podcast.

From Century 21, this is The Relentless, a podcast about looking at sales differently.

As entrepreneurs, we need to constantly evolve, refresh our approach, and these days,

that means prioritizing the customer. Because sales is about so much more than transactions.

It's about elevating experiences. I'm Kristen Meinser. I'm an author, entrepreneur, and podcast

host. And no matter what job I've had, I've always used my voice to help people.

I learned early on that treating people like they matter isn't just the right thing to do.

It also makes for good business and great relationships. And that's what this season is all about.

We're talking to the visionaries reinventing hospitality and the pioneers who've

figured out how to create celebrations that don't feel like work. Because The Relentless is

about more than the close. It's about opening our minds to new possibilities and crushing

mediocrity every step of the way. It's time to dream big, embrace change, and stay relentless.

Hi, everyone, and welcome to The Relentless. I am so excited for today's show. We are shining a

light on something in the sales toolbox we often overlook, mastering the art of the thoughtful

gesture. And both my guests today have special insight into how to make customers feel happy,

supported, and valued. A little later, we'll meet a small business owner who's found creative

ways to connect with his community. But first up, an entrepreneur who has been helping people to

connect offline, even during the pandemic. Because we've been pulled apart physically,

we've been looking for ways to connect in a semi-physical way, and that's what writing does.

That's Teymour Adigucci. Teymour was born in London into a British Iranian family of antique

Steelers. His last name actually means antique Steeler. And that's how Teymour got his start,

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