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Full Time: A show about women's soccer

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Full Time: A show about women's soccer

The Athletic

Women's Soccer, News, Soccer, Nwsl, Sports News, Wsl, Sports

4.8807 Ratings

🗓️ 23 June 2022

⏱️ 43 minutes

🧾️ Download transcript

Summary

Ally’s Chief Marketing Officer Andrea Brimmer joins the show to dig into their sponsorship of the NWSL, a new pledge to equally spend on men’s and women’s sports over the next 5 years in media buys, and how they hope to challenge others to join them in backing women’s sports.


Follow Andrea Brimmer on Twitter: https://twitter.com/AndreaBrimmer


Read about the Bay Area expansion efforts: https://theathletic.com/3375439/2022/06/21/nwsl-bay-area/


More on the USWNT roster for these friendlies & the W Championship: https://theathletic.com/3363484/2022/06/13/uswnt-roster-rapinoe-press/


Don’t forget, we have the NWSL schedule, standings and stats on the site and app now! https://theathletic.com/football/nwsl/standings/


The Athletic Soccer is now on YouTube: https://www.youtube.com/channel/UCo56QQ41e5Mc3ndX45mjauQ


Hosted on Acast. See acast.com/privacy for more information.

Transcript

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0:00.0

Hello.

0:16.1

Welcome back to Full Time with Megalind.

0:19.8

I'm Meg.

0:20.7

You might not remember me, but you are listening to a show all about women's soccer on the athletic podcast network. It has honestly been a while. We've been using soccer every day to free up a little bit of time for me as it has been a little bit of a madness over here. Though you you know what, that's every, every single week.

0:38.8

So, but full disclosure, you know what? The schedule is not about to get any easier.

0:43.2

I'm heading to the upcoming U.S. Women's National Team Friendlies in Denver and Salt Lake City.

0:47.8

And then Steph and I are both on the road to Monterey for qualifiers and then London for the

0:52.4

tail end of Euro. So I'm sure we'll have stuff on the show

0:54.7

relatively soon to break all of these things that we're going to go to down. She's also in Kansas City right at the moment, more on that. But today I'm back because I got a chance to meet up with Andrea Brimmer, who is chief marketing officer at Ally. And if you have watched an NWSL broadcast, you know the name

1:11.0

ally. They have been a very key sponsor, not just for the NWSL as a league, for the NWSL

1:16.1

Players Association as well. They also just announced a pledge to spend 50-50 in media

1:21.2

ad sales between men's and women's sports over the next five years, plus they've got a new

1:25.2

campaign launching for Title IX anniversary, too. So basically, there is a lot happening at Ally. And personally, I think they're one of the brands shaping women's soccer and women's sports right now. So checking in with Andrea seemed like the perfect thing to do. But before we get to the rest of today's episode, as always, you can show your support of full-time, plus get all of our

1:44.6

women's soccer coverage and everything else the athletic has to offer on our site and app.

1:48.4

You can subscribe right now at theathletic.com slash full-time. All right, news. I'm not even

1:56.8

going to attempt to sum up everything that's happened since we've had like a real episode.

2:00.5

But first of all, again, Kansas City Current recently opened up their brand new state of

2:04.8

the art training facility. Steph made the trip down to check it out. She's going to have a

2:08.5

couple stories from Kansas City. So keep an eye out for those. Expansion is still a major theme in

2:13.9

NWSL. And this week, the four players at the heart of a bid for the Bay Area

2:19.4

went public with their approach to expansion with Brandy Chastain, Leslie Osborne, Danielle

2:23.8

Slayton, and Ali Wagner involved in trying to bring pro women's soccer back to Northern California.

...

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