You know, the advertising industry has radically changed in the past 20 or 30 years.

In fact, it's becoming more and more based upon the philosophy of appealing to human selfishness

rather than advertising a product.

There's hardly a product today that is not advertised without the appeal to human

selfishness, not necessarily need. Whether it is a cream or shampoo or a soap or whatever it may be,

the idea is, well, it may be expensive, but I am worth it.

You just have to have it, and you have to have it your way.

Now, this product might cost more, but you deserve the best.

You have worked hard for this. You have worked hard for that. Therefore, go and get it.

Now, whether you need it or not, that's beside the issue. We have looked at certain types of noxious weeds that specialize in choking off one of the fruit of the spirit.

And today, I think if there is a specific weed that specializes in choking off the fruit of the spirit known as kindness, it is selfishness. In fact, selfishness is the daughter of pride.

And please listen carefully to what I'm going to tell you. The people who are selfish are the very

people who feel that they have the right to be selfish.

I want you to distinguish in your mind the difference between the occasional feeling

when you get preoccupied or tired or emotionally drained or spiritually drained

and you don't feel like showing kindness. That is different

from being selfish. So when somebody try to characterize your life, don't allow somebody else to

define who you are. You have to define who you are by reading, understanding, and comprehending

the word of God.

Selfish people know and believe that they have the right to be selfish. So don't go on a

guilt trip if you don't have to. Well, if you do, there's a remedy for that too.

Selfish people feel that they have every reason in the world to seek their own pleasure.

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