Spin Master/PAW Patrol: Ronnen Harary

How I Built This with Guy Raz

Guy Raz | Wondery

Business

4.8 • 31.1K Ratings

🗓️ 20 December 2021

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ronnen Harary built a 4 billion dollar toy company without relying on market research or focus groups. Instead, he believed wholeheartedly in intuition: the "ah-hah" moment that comes from thinking like a 7-year old. Over a 25-year period, he and his Spin Master partners launched innumerable hit toys and amusements, including Air Hogs, Bakugan, and the smash hit franchise PAW Patrol. Spin Master's journey began in the mid-1990s, when Ronnen and his friend Anton Rabie began selling the Earth Buddy, a chia-pet-like novelty gift made of pantyhose, sawdust, and grass seed. Today, it's a publicly traded company with a portfolio that includes TV shows, video games, and toys ranging from puzzles to plush. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

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0:00.0	Hey, Prime members, you can listen to how I built this early and ad-free on Amazon Music.
0:07.0	Download the app today.
0:09.0	When you leave home, can you ever really go back?
0:12.0	Made a version!
0:13.0	Soccer legend Leo Messi and I both left Argentina as kids.
0:17.0	You know you're that piece of a puzzle that doesn't fit anywhere.
0:20.0	To so many immigrants, football is a way to reconnect.
0:23.0	Listen to the last cop in the embedded podcast feed
0:26.0	to hear the latest collaboration from MPR and Fududo Studios.
0:30.0	Hey, really quick before we start the show.
0:32.0	A lot of you have lots of questions about how I built this.
0:36.0	Like, how do you pick guests or where do you record the show?
0:39.0	Or how can I get in touch with Howard Schultz?
0:42.0	Spoiler alert on that one. We can't help you.
0:44.0	But we can try and answer any questions you might have about the show or work or even me.
0:49.0	If you'd like to submit a question, please visit gyros.com and fill out the form
0:54.0	and we'll answer some of your questions right here on the show in the coming weeks.
0:58.0	Again, that's GUIRaz.com.
1:05.0	You've basically been profitable every single year.
1:07.0	And you've been growing every single year.
1:09.0	And then all of a sudden, you're not only unprofitable,
1:12.0	you're losing a lot of money.
	...

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