Spilling the tea on beverage splurges
Marketplace All-in-One
Marketplace
4.5 • 1.4K Ratings
🗓️ 25 September 2025
⏱️ 7 minutes
🧾️ Download transcript
Summary
A lunch out may give you sticker shock, but a popping boba won't pop the budget, right? While some consumers are trying to be more money-conscious, many are still spending big on eating and drinking out. Chains like Chick-fil-A, Taco Bell, and McDonald's are all trying to cash in — in part by offering fancier, pricier, non-alcoholic drinks. Also on the program, we'll check in on New England's economy.
Transcript
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| 0:00.0 | Hello, listeners. Marketplace's Webby-winning Kids podcast, Million Bazillion, is back for an all-new season. |
| 0:07.2 | Hosts Bridget and Ryan are answering a whole new set of kid questions about everything from royalties and franchises to why the heck we have a $2 bill. |
| 0:17.0 | Even grownups might learn a thing or two. |
| 0:19.6 | Million Bazillion is presented in partnership with Greenlight, the debit card and money app for kids and teens. |
| 0:25.7 | Give your family the tools to manage money wisely with Greenlight. |
| 0:29.5 | Learn more at greenlight.com slash million. |
| 0:33.0 | And tune in to Million bazillion wherever you find your favorite podcasts. |
| 0:39.1 | Life turns out is more than Minute Made Coke and Pepsi. |
| 0:43.8 | I'm David Brancaccio in Los Angeles. Forty percent of people in a survey last month said |
| 0:48.5 | they're cutting back at restaurants. Yet, census data show total dollars spent at restaurants |
| 0:53.9 | ticked up in August. |
| 0:55.7 | That may be a subset of restaurantcores spending more, and some of that may be on fancy non-alcoholic drinks. |
| 1:02.4 | Chick-fil-A has started a drinks-focused thing called Daybright. |
| 1:05.8 | Taco Bell is expanding its Live Mas Cafe, and McDonald's has some new drinks. |
| 1:10.3 | Marketplaces Kristen Schwab went out, |
| 1:12.4 | recyclable straw in hand. Lizzie Fryer has a standing date with Starbucks every morning before work. |
| 1:19.4 | A oat milk, vanilla, latte, or cold brew drink. I see it as a treat to myself. |
| 1:28.2 | Friar is with Technomic, a food service research firm, and she says as people's wallets have |
| 1:33.4 | tightened, they've become more willing to spend on smaller treats like drinks. |
| 1:38.8 | And so yes, while, you know, a coffee beverage that's seven bucks isn't cheap by any means. It is definitely |
| 1:45.8 | less expensive instead of getting a full, you know, meal. For companies, beverage concepts |
| 1:52.0 | require less space, equipment, and labor, which means better margins. And Dan Sue, |
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