Welcome back or welcome to the single track podcast. I'm your host, Finn Melanson, and in this episode, we are talking with Spike Eskin, the VP of Programming for WFAN in New York City and CBS Sports Radio, also the host of a popular basketball podcast called The Rights to Ricky Sanchez.

Given the background, you might be wondering, Finn, why are you talking with

someone steeped in the worlds of sports like basketball, football, and baseball? Isn't this a

trail running podcast? Well, if you're a longtime listener of the show, you know that I'm a big

believer in exploring adjacent sports, industries, cultures, and communities with the express

intent of hopefully bringing back some

fresh ideas that we can either consider or even implement in our world to make it even better,

even more exciting, and at the very least, better situated to handle growth in the years and

decades to come. It's as simple as that. And with that said, and, you know, given the rapid expansion

of live streaming opportunities in our sport, as well as the increasing size and frequency

and sophistication of media outlets in our sport, I was excited to chat with Spike because of,

because of his expertise in sports programming and commentary. So whether you're an athlete, a fan, a race

director, a brand manager, or a media operator yourself, I think you will have many takeaways

from this one. And as always, I would love to continue the conversation and hear some of your

thoughts offline. Shoot me a DM at Run Single Track on Instagram. One thing to note before we get started,

thank you so much to NAC for supporting the show. NAC is the official nutrition partner of

Single Track. I finally got to hang with these guys. Shout out William and Louie at TRE last

week, and it made me really just like them and their mission even more. The idea behind

their products is simple as well. The ingestion

of a single macronutrient like carbohydrates is not enough for the vast majority of athletes

to fuel at ultra distances. After a few hours of effort, you really do need the complete nutrition

approach to go farther for longer. There are so many athletes bonking at the 100k and 100 mile distances because they're

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