SPI 927: The Five-Step Story Method That Grows Your Brand
The Smart Passive Income Online Business and Blogging Podcast
Pat Flynn
4.8 • 3.8K Ratings
🗓️ 29 April 2026
⏱️ 23 minutes
🧾️ Download transcript
Summary
#927 In a world of infinite content, storytelling is a superpower and the number one way to stand out. As entrepreneurs and creators, sharing stories that move people, build trust, and convert should be a vital component of our success strategy. If you don't believe you can pull blockbusters from your day-to-day life or don't see yourself as a natural storyteller, this episode is for you! Listen in because I'll walk you through the exact five-step method I use to turn everyday events into captivating brand-building narratives. I'll also teach you how to spot potential stories as they're happening to you in real time. All this to help you mine your firsts, your failures, and your emotions for content that connects with your audience and builds superfans! Tune in to today's session to start building your story bank and become irreplaceable! This applies to creators at every level, so don't miss out on next-level results! Show notes and more at SmartPassiveIncome.com/session927.
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Transcript
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| 0:00.0 | Let me tell you a story. It's 2010, 16 years ago, and I just started speaking on stage. |
| 0:07.0 | And I'm standing backstage at one of my very first conferences as a speaker. And of course, |
| 0:11.8 | because it's my first time, my palms are very sweaty. My heart is absolutely pounding out |
| 0:16.7 | of my chest. And I'm staring at my notes. I'm looking at my slides, just trying to remember |
| 0:21.1 | everything that I could, right? Every single bullet point. And then I get introduced. I step out on |
| 0:26.6 | stage, look at the sea of faces, and I do what I thought I was supposed to do. I just go right |
| 0:32.4 | into the tips and tactics and the strategies and all the things that I was invited on stage to talk about, right? And I'm giving them value. That's what I thought they wanted. But halfway through, I noticed something. I can tell that the audience is starting to check out, right? They're checking their phones, they're looking at their computers, and some of them are whispering to each other, and that's not good. That's the last thing you want to see when you were up on stage i'm losing |
| 0:54.9 | them so i stop with all the tips i take a breath and i remember that i had forgotten to start with a |
| 1:03.6 | story i just wanted to rush into what i knew they wanted to or i thought i knew what they wanted to hear |
| 1:09.9 | about but i go back and |
| 1:11.6 | tell them the story about how I got laid off for my dream job. I didn't have any word for word |
| 1:16.3 | scripts related to this. I just told a story, how I landed my dream job, and then I lost it. |
| 1:24.6 | And the fear I was experiencing, the very first thing I did was call other architecture |
| 1:30.1 | firms as soon as I got laid off because I just wanted back in. And I told the story about how I |
| 1:36.2 | started my first online business and suddenly the room changes. People look up, they lean in, |
| 1:41.2 | they close their laptops. they're with me. |
| 1:49.0 | And that was the moment that I realized that storytelling isn't just a nice to have. |
| 1:55.5 | It is the most powerful tool that you can have as a communicator, an entrepreneur, and a creator, especially a creator. |
| 1:57.4 | And today, I want to give you the ultimate guide to telling stories that move people, |
| 2:02.3 | build trust, and grow your business, no matter where you're starting from. So if you've ever |
| 2:07.2 | thought, I don't have a story to tell or I'm not a natural storyteller, this episode is for |
| 2:12.0 | you because I thought those exact same things. And there's a lot of resources out there. There |
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