SPI 918: Going Live to Supercharge Your Audience Growth (with Mariane Cresp)
The Smart Passive Income Online Business and Blogging Podcast
Pat Flynn
4.8 • 3.8K Ratings
🗓️ 6 March 2026
⏱️ 34 minutes
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Summary
#918 Big vanity numbers don't always build big businesses. That's why going viral should never be our main goal online. Instead, it's all about fostering superfans and redirecting the attention we get toward meaningful interactions! I'm chatting with Mariane Cresp to bring this point home today. She's an absolute expert at using her reach to inspire a deep sense of community among her followers. I'm especially impressed by how she leverages live streaming and tools like Ecamm Live for next-level connection with her niche audience, all while being authentic and relatable. [affiliate link] Mariane explains each step of her process, from getting targeted views to bringing people into her product ecosystem. She shares how to avoid getting overwhelmed as a beginner, how to keep going on the boring days, the importance of taking imperfect action, why you shouldn't get stuck in the learning phase, and more. Tune in for my incredible chat with Mariane! Show notes and more at SmartPassiveIncome.com/session918.
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Transcript
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| 0:00.0 | it's wonderful feeling to have the virality, get the views, but at the same time, it's important |
| 0:06.5 | to know why did it get so many views and then take the essence of that and not think that, |
| 0:13.8 | yeah, you've made it, because unfortunately, viral videos, as it's proven for me, doesn't |
| 0:18.7 | always equate to a return on your investment and on your time, but it's proven for me, doesn't always equate to a return on your investment and on your time. |
| 0:24.5 | But it's the top of the funnel. |
| 0:26.5 | You got eyeballs. |
| 0:27.8 | Now, what do you do with it? |
| 0:29.1 | Because we've seen it that people have millions of followers, |
| 0:32.6 | but they don't have the community that will carry you throughout the years. So it's nice to have, but it's not |
| 0:40.2 | the end all and be all. And you have to know how to use that information. There's a big problem |
| 0:47.1 | I'm seeing in the crater space. And this is a problem that's always been here, but I think it's |
| 0:51.0 | becoming more and more prominent. It's the problem of large |
| 0:54.5 | numbers. You feel like you need large numbers to succeed. And of course, all of these platforms are built |
| 1:00.6 | so that we have more followers, more subscribers, more engagement that of course helps the algorithm. |
| 1:05.4 | And that's what we see as success. The bigger, the numbers, the more successful we are. |
| 1:10.3 | But that's actually not true. |
| 1:12.0 | What if I told you actual success wasn't about the size of your following, but rather the loyalty |
| 1:16.8 | within that following that you have? And I think inherently we all know that's the case, |
| 1:21.2 | but we still get jaded and faded over the numbers. Well, I have an incredible success story to |
| 1:26.0 | share with you today. Marianne Cresp, |
| 1:27.9 | who is a organizer, a planner, who uses social media. She doesn't have a giant following. |
| 1:32.7 | She goes live. She just does these things that has built an incredible fan base. She has |
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