SPI 916: How Two Moms Went from Garage Dancing to 30,000 Paid Students (with the Shuffle Mamas)

The Smart Passive Income Online Business and Blogging Podcast

Pat Flynn

Entrepreneurship, Affiliatemarketing, Podcasting, Business, Emailmarketing, Videomarketing

4.8 • 3.8K Ratings

🗓️ 25 February 2026

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

#916 Being real, sharing your journey, creating consistently, and repurposing your content across multiple platforms are tips I share all the time. But what are the actual results you can get if you finally put yourself out there? Today's episode shines a light on a perfect example of taking action daily. That's because I'm joined by the incredible Shuffle Mamas, Christina Reynolds and Anna Blanc, for an awesome behind-the-scenes look at their success story! Christina and Anna are short-form masters who have grown a major business around their passion for shuffle dancing. Before everyone was talking about authenticity, these Kansas City mothers were already posting their journey as complete beginners, bringing people along for the ride as they developed their skills. Now, they share the joy with the tens of thousands of students enrolled in their dance courses. This is truly what expert brand building looks like in 2026. Tune in! Show notes and more at SmartPassiveIncome.com/session916.

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Transcript

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0:00.0	We didn't realize that our people are on Instagram.
0:03.6	And I think it was just a week or two after we jumped on Instagram.
0:07.4	We were getting 20,000 followers a day.
0:09.4	I mean, we were just like, what is happening?
0:12.3	What's very cool is that to this day, we've never spent one single dollar on marketing.
0:17.7	In the beginning months of us being on Instagram, pretty much every single one of our
0:22.2	sales videos have gone viral. Our highest viewed videos, like over 27 million views. So that's been
0:28.1	where we focus on is like producing viral content and that being a video that sells. And it really
0:33.5	you'll find with everything in our entire story, we do everything in response to our community
0:39.0	and what they're asking for. So it really was that like women paying attention and going,
0:43.2	well, I see the joy, I see the fun, I see that you started with no skill here. And you've
0:48.2	actually learned something. Maybe I could do this. Can you help me? Okay, this story is wild.
0:54.0	So imagine this. It's 2020 with nothing
0:56.1	to do. You decide to start learning how to dance with your neighbor. But not only do you dance and
1:00.5	kind of try to figure it out, but you're also hitting record and posting it on TikTok.
1:05.7	And then now fast forward six years later, Christina and Anna have an empire with millions of followers, tens of
1:13.2	thousands of students who are learning how to dance. What kind of dance? Shuffle dancing.
1:17.7	This is an insane story, and we have Anna and Christina on today to talk about exactly how they got
1:22.4	started. But more than that, what's their strategy? How do they get people from short online
1:26.5	videos to now becoming a customer? What are their price points? We dive into their system and how it works today. And I hope that after this, you're gonna experience the joy that they feel every single day when they dance together. And there are millions of viewers too. And I really love this, so I hope you enjoy it. Here they are, Christina and Anna, the Shuffle Mamas. All right, I have Christina and Anna here on the show. Welcome, both of you. Hi, thank you. I'm so excited to dive into your origin story of Shuffle Mamas because it is so fun, it is so interesting, and you have a huge following. Just, first of all, congratulations on your success with what you've done. It's been
2:01.8	amazing. Thank you so much. So, Christina, maybe we'll start with you. How did you to decide one day?
2:07.5	I know you guys are neighbors. How did you decide to just one day start filming yourself dancing?
	...

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