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There are two things I want to talk about today, one of which will be directly relevant to those of you who are doing short form videos right now.

Very proud of the work that many of you are doing in the 30-day short-form video challenge.

I'm seeing it every single day on Instagram.

I'm publishing with you, and I'm seeing the comments.

I'm seeing a lot of people tell me that they are getting their stride for the first time.

People thanking me for the challenge, but I mean, I appreciate the thank you, but you are the one

who's taking action.

And I think, again, this just leads us to just the definition of what's working today.

Not necessarily short form, although, of course, I do believe that that is what's working

today.

But more so the idea of what people need to get success.

...