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Okay, here are some crazy stats.

Video content is projected to make up about 82% of all internet traffic by the end of 2025.

So basically now, which is insane. And for short form videos in particular, 90% of millennials,

92% of Gen Z say they watch short form video content frequently or sometimes. Boomers,

who are a little bit older, of course, about 58%. But of course, for the younger generation,

...