SPI 895: What's Working in Publishing Books Right Now

The Smart Passive Income Online Business and Blogging Podcast

Pat Flynn

Business, Emailmarketing, Entrepreneurship, Videomarketing, Podcasting, Affiliatemarketing

4.8 • 3.8K Ratings

🗓️ 8 October 2025

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

#895 I'm a New York Times bestselling author! This is thanks to my new book, Lean Learning, and a massive pre-launch promotional effort. So, what's changed in my life since earning this prestigious badge? Almost nothing. But writing books is still worth it, and I'll tell you exactly why in today's episode. I'll also share the strategies to help you unlock the true benefits of becoming an author. Importantly, I also want to help you succeed without getting sidetracked by goals that won't move the needle for your brand and business! Listen in to hear what traditional publishers will and won't do for you and why I wouldn't go down this route again. I'll discuss the BILF, books-in-lieu-of-fee, tactic that enabled me to move copies and build relationships around this release. I'll also dive into the promotional methods I've been using since Superfans and Will It Fly? that are still delivering massive results today. Tune in! Show notes and more at SmartPassiveIncome.com/session895.

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Transcript

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0:00.0	Trying to predict the future of business?
0:02.0	Everyone has a different answer.
0:03.1	Bull market, bear market, rates up, raise down.
0:05.3	If only we could fast forward and see what's coming.
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0:12.5	the number one AI cloud ERP that brings together accounting, financial management, inventory,
0:17.4	and HR all under one roof.
0:19.6	NetSuite is your unified source of insight, giving you visibility actionable data to make quick decisions. With real-time forecasting, it turns uncertainty into clarity you can act on. And when you're closing the books in days, not weeks, you're looking backwards less and focusing more on what's next. If I were running a business with a lot of moving parts, Netsuite is exactly what I would use.
0:40.0	Whether you're earning millions or even hundreds of millions,
0:43.8	NetSuite helps you respond to challenges fast and seize big opportunities.
0:45.1	Speaking of opportunity,
0:50.2	download the CFO's Guide to AI and Machine Learning for free at netsuite.com slash SPI.
0:52.5	That's netsuite.com slash SPI.
0:54.9	NetSuite.com slash SPI.
0:58.4	You just realized your business needed to hire someone yesterday.
0:59.9	How can you find amazing candidates fast?
1:00.4	Easy.
1:01.6	Just use Indeed.
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1:06.8	Stop struggling to get your job posting on other sites.
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1:13.5	With sponsored jobs, your post jumps to the top of the page for your relevant candidates so you can reach people you want faster.
	...

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