SPI 890: What's Working in Sponsorships and Brand Deals Right Now

The Smart Passive Income Online Business and Blogging Podcast

Pat Flynn

Business, Emailmarketing, Entrepreneurship, Videomarketing, Podcasting, Affiliatemarketing

4.8 • 3.8K Ratings

🗓️ 10 September 2025

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

#890 Sponsorships and brand deals can change the game for you as a creator. Here's the key, though. You have to know your worth. If, like many, you say yes to bad offers, it can cost you big time! In this episode, I break down what’s actually working in sponsorships right now. From determining what you should charge and spotting red flags to landing deals with companies you respect, this session is a sponsorship blueprint for 2025! You'll learn why beginner creators get taken advantage of, how to find the right companies to work with, the requirements you might have to meet, and the campaign types that are the most lucrative. It's also important to remember your responsibility to your audience. So, finding and fostering long-term partnerships that enhance the experience you offer is ideal. Listen in today to find out how close relationships and storytelling play into an effective brand deal strategy. Enjoy! Show notes and more at SmartPassiveIncome.com/session890.

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Transcript

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0:00.0	What's the future of business?
0:01.9	Everyone has an opinion right now.
0:03.1	Markets up or down, inflation here or gone. If only we could hop in a DeLorean and see what's coming, right? Thankfully, we have NetSuite by Oracle. With real-time forecasting and reports, over 42,000 businesses have future-proofed their growth using NetSuite. It's the number one cloud ERP, bringing accounting, financial management, inventory, and HR under one roof. NetSuite is your unified source of insight,
0:23.1	giving you visibility and actionable data one cloud ERP bringing accounting financial management inventory and HR under one roof.
0:25.3	NetSuite is your unified source of insight, giving you visibility and actionable data to make quick decisions. When you're closing the books in days, not weeks, you're looking backwards
0:29.0	less and focusing more on what's next. If I were running a business with a lot of moving parts,
0:33.4	I'd use NetSuite for complete control over everything. And whether you're earning millions
0:36.8	or even hundreds of millions, NetSuite helps you control over everything. And whether you're earning millions or even hundreds of millions,
0:38.2	NetSuite helps you tackle challenges and grab opportunities fast.
0:41.4	Speaking of opportunity, download the CFO's Guide to AI and Machine Learning at netsuite.com slash SPI.
0:47.2	The guide is free to you at netsuite.com slash SPI.
0:50.7	NetSuite.com slash SPI.
0:53.2	You just realized your business needed to hire someone yesterday. How can you find amazing candidates fast? Easy. Just use Indeed. When it comes to hiring, Indeed is all you need. Stop struggling to get your job posting on other sites. Indeed, sponsored jobs help you stand out and hire fast. With sponsored jobs, your post jumps at the top of the page for your relevant candidates so you can reach people you want faster. And it makes a huge difference.
1:14.7	According to Indeed data, sponsored jobs posted directly on Indeed have 45% more applications
1:19.5	than non-sponsored jobs. And one of the things I love about Indeed personally is that it makes
1:23.7	it real, real easy and real fast. And with job alert features, I can set up automated alerts to notify me when new candidates apply.
1:31.3	Plus, Indeed, as one of the largest databases of job seekers, giving employers access to a wide range of candidates.
1:37.3	With the Indeed-sponsored jobs, there are no monthly subscriptions, no long-term contracts, and you only pay for results.
1:43.1	How fast is Indeed?
1:44.0	In the minute I've been talking to you, 23 hires were made on Indeed, according to Indy Data
1:47.6	worldwide.
1:48.7	There's no need to wait any longer.
	...

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