SPI 880: The ONE & ONLY Marketing Strategy that Matters

The Smart Passive Income Online Business and Blogging Podcast

Pat Flynn

Business, Emailmarketing, Entrepreneurship, Videomarketing, Podcasting, Affiliatemarketing

4.8 • 3.8K Ratings

🗓️ 23 July 2025

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

#880 In a world of infinite choice, standing out from the crowd is key. While others are chasing algorithms, you can and should build something worth talking about. So, forget the marketing hacks and focus on the one strategy that always works: word of mouth! I just had over five thousand people attend my Card Party Pokémon event in Florida. I spent zero dollars on ads to attract this massive crowd, so listen in to find out what I focused on instead! While traditional marketing is ineffective, going above and beyond for your audience will always get people talking. In this episode, I cover how to get shares, the psychological triggers that drive word of mouth, and the mistakes to avoid. I also explain the easiest way to access and leverage highly targeted audiences with online groups and communities. This method has been working wonders, so don't miss out! Show notes and more at SmartPassiveIncome.com/session880.

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Transcript

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0:00.0	It's an interesting time for business.
0:02.0	Tariff and trade policies are dynamic.
0:03.6	Supply chains are squeezed.
0:04.9	And cash flow, it's tighter than ever.
0:06.8	If your business can't adapt in real time, you are in a little bit of hurt.
0:10.7	So how do you get full visibility in adapt in real time?
0:13.5	Over 42,000 businesses trust NetSuite by Oracle, your AI-powered business management suite.
0:19.2	It brings accounting, financial management, inventory, and HR all under one roof. NetSuite is the number one cloud ERP for a reason.
0:26.5	It's your single source of truth, giving you the data and control you need to move quickly.
0:30.5	Real-time forecasting helps you move into the future with confidence, and with AI built-in,
0:34.4	you can automate the busy work and focus on strategy. NetSuite helps you see what's stock, what it's costing you, and how to pivot fast. If I were running a business with a lot of moving parts, I'd use NetSuite for full control over everything. Tame the chaos with NetSuite. If your revenues are at least in the seven figures, download the free ebook, Navigating Global Trade, three insights for leaders at netseweet.com slash SPI. That's netsuite.com slash SPI. Your business is doing great so well in fact that you need to hire and hire fast. How can you find amazing candidates quickly? Easy. Just use Indeed. When it comes to hiring, Indeed is all you need, so you can stop struggling to get your job posts seen on other job sites. Indeed, sponsored jobs help you stand out and hire fast. And with sponsored jobs, your post jumps to the top of the page for your relevant candidates, so you can reach the people you want to faster. And it makes a huge difference. According to Indeed, sponsor jobs posted directly on Indeed have 45% more applications than non-sponsored jobs. One of the things I love most about Indeed is that it's one of the largest databases of job seekers, giving employers access to a wide range of candidates. And with the Job Alerts feature, I get notified when new candidates apply. With the Indeed sponsored jobs, there's no monthly subscriptions, no long-term contracts, and you only pay for results.
1:44.4	And how fast is Indeed? In the minute that I've been talking to you, 23 hires were made on Indeed, according to IndyData worldwide, which is crazy.
1:51.6	There's no need to wait any longer. Speed up your hiring right now with Indeed. And listeners of this show will get a $75-sponsored job credit to get your jobs more visibility at indeed.com slash smart passive.
2:02.4	Just go to indeed.com slash smart passive right now and support a show by saying you heard about
2:06.9	Indeed on this podcast.
2:08.4	Indeed.com slash smart passive terms and conditions apply.
2:11.7	Hiring, indeed is all you need.
2:14.3	Today I want to tell you about the only marketing strategy that matters. Yes, there are a million
2:19.5	different things you can do to grow your brand, whether you're just starting out or you've been
2:23.5	doing this for a while. You have a new product. You want to get it out there. Yes, of course,
2:28.6	you could do ads and things like that to amplify your messaging to get your product in front
2:33.6	of more people. But there's one
	...

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