SPI 878: How I Reached the New York Times Best Sellers List with Caleb Wojcik

The Smart Passive Income Online Business and Blogging Podcast

Pat Flynn

Business, Emailmarketing, Entrepreneurship, Videomarketing, Podcasting, Affiliatemarketing

4.8 • 3.8K Ratings

🗓️ 9 July 2025

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

#878 Writing a book is hard, but getting people to buy it is even harder. For those of us who dream big, is it possible to make the best seller lists without gaming the system? What does it take to move copies nowadays? More importantly, is it worth it? In this episode, I'm joined by SPI CEO Caleb Wojcik to talk through the entire process of launching my new book, Lean Learning. We discuss the highs, lows, and everything that led to making the New York Times and USA Today best seller lists! Listen in because I'll share the strategies that worked and the challenges that made me wonder if people even read anymore. You'll hear about my podcast tour, using bonuses to drive sales, bulk orders, and how TikTok is transforming the way people buy books. We also talk about working with a traditional publisher. Tune in to hear my unfiltered thoughts! Show notes and more at SmartPassiveIncome.com/session878.

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Transcript

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0:00.0	It's an interesting time for business.
0:02.0	Tariff and trade policies are dynamic.
0:03.6	Supply chains are squeezed.
0:04.9	And cash flow, it's tighter than ever.
0:06.8	If your business can't adapt in real time, you are in a little bit of hurt.
0:10.7	So how do you get full visibility in adapt in real time?
0:13.5	Over 42,000 businesses trust NetSuite by Oracle, your AI-powered business management suite.
0:19.2	It brings accounting, financial management, inventory, and HR all under one roof. NetSuite is the number one cloud ERP for a reason.
0:26.5	It's your single source of truth, giving you the data and control you need to move quickly.
0:30.5	Real-time forecasting helps you move into the future with confidence, and with AI built-in,
0:34.4	you can automate the busy work and focus on strategy.
0:42.6	NetSuite helps you see what's stock, what it's costing you, and how to pivot fast.
0:47.4	If I were running a business with a lot of moving parts, I'd use NetSuite for full control over everything.
0:49.4	Tame the chaos with NetSuite.
0:52.7	If your revenues are at least in the seven figures, download the free ebook,
0:54.2	Navigating Global Trade,
1:00.0	three insights for leaders at netseweet.com slash SPI. That's netsuite.com slash SPI.
1:04.6	You just realized your business needed to hire someone yesterday. How can you find amazing candidates fast?
1:08.5	Easy. Just use Indeed. When it comes to hiring, Indeed is all you need.
1:11.4	Stop struggling to get your job posting on other sites.
1:14.8	Indeed, sponsored jobs help you stand out and hire fast.
1:18.2	With sponsored jobs, your post jumps to the top of the page for your relevant candidates so you can reach people you want faster.
	...

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