SPI 831: How to Find a Winning Strategy with Seth Godin

The Smart Passive Income Online Business and Blogging Podcast

Pat Flynn

Business, Emailmarketing, Entrepreneurship, Videomarketing, Podcasting, Affiliatemarketing

4.8 • 3.8K Ratings

🗓️ 23 October 2024

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

#831 You're not the one who should be promoting your products. Instead, how do you create something so good that your superfans can’t wait to tell others about it? I'm so excited for today's session! After 830 episodes, I finally welcome marketing legend Seth Godin to the show. Don't miss this chat because you'll hear all about his new book, This Is Strategy, and get tips to help you make better plans in business and life! We discuss the dangers of chasing vanity numbers and why you should likely target the smallest viable audience. We also dive into how to start selling books by the box instead of the copy and explore self-publishing versus going the traditional route. Listen in because this session will set you on the right track and help you uncover your strategy for success! Show notes and more at SmartPassiveIncome.com/session831.

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Transcript

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0:00.0	What does the future hold for business?
0:02.0	Ask nine experts and you're going to get 10 answers,
0:04.2	bull market or bear market, inflation's up or down.
0:07.1	Can someone please invent a crystal ball?
0:09.3	Until then, over 38,000 businesses have future proof
0:12.4	their business
0:13.0	with Net Suite by Oracle, the number one cloud ERP,
0:16.3	bringing accounting, financial management inventory, HR,
0:19.1	all into one fluid platform.
0:20.8	With one unified business management suite, there's one source of truth giving you the
0:24.3	visibility and control that you need to make quick decisions. With real-time insights and
0:28.6	forecasting, you're peering into the future with actionable data. When you're closing the books in days, not weeks,
0:33.6	you're spending less time looking backwards
0:35.3	and more time on what's coming next.
0:37.1	Given the opportunity to do enterprise resource planning,
0:39.9	Net Suite is what I would use.
0:42.2	Whether your company is earning millions or even hundreds of millions,
0:44.8	NetSuite helps you respond to immediate challenges
0:47.7	and seize your biggest opportunities.
0:49.5	Speaking of opportunity, download this CFO's guide to AI and machine learning at net suite
0:53.9	com slash SPI the guide is free to you at net suite.com slash SPI net suite
0:59.3	com slash SPI. And now a quick word from our sponsor hiring with indeed your search is over.
	...

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