SPI 813: How Far Should You Niche Down? with Kourt from The Station Bakery

The Smart Passive Income Online Business and Blogging Podcast

Pat Flynn

Business, Emailmarketing, Entrepreneurship, Videomarketing, Podcasting, Affiliatemarketing

4.8 • 3.8K Ratings

🗓️ 21 August 2024

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

#813 You don't have to be an expert to start helping others. In fact, being just one step in front of your target audience is often enough to build a successful business. The key, however, is niching down enough to take advantage of your unique combination of skills! My guest, Kourt from The Station Bakery, is a perfect example of someone carving out her space online. She helps her audience of home bakers discover great new recipes while also building income streams around their passion. I always say the riches are in the niches, so listen in on my chat with Kourt to learn more! In this episode, we discuss starting a brand from scratch, staying on top of niche trends, making money from Instagram and YouTube, the golden rule of building an audience, and why going offline can grow your online business. Enjoy! Show notes and more at SmartPassiveIncome.com/session813.

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Transcript

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0:00.0	Just a brief word from our sponsor before we get started with today's episode.
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0:50.0	Just go to Indeed. you need indeed. Indeed. Even though I am four years into starting my online journey, I still get amazed at the comments
1:10.1	that I receive from people saying how much I have helped them and how much I encourage them.
1:15.9	Just by me just sharing my experience, even though there's hiccups in there, even though there
1:21.2	are some things that I would go back and would adjust and change that's still helping people,
1:26.8	just the vulnerability and the openness that I have to just share it all.
1:32.4	The riches are in the niches. You've heard me say
1:35.3	this multiple times and yes I know some of you get upset when I say that because it's
1:38.6	actually niches but that doesn't rhyme as well. Anyway, the riches are in the
	...

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