I think the pendulum is swinging more towards people just wanting to add their take, right?

Just there's so many interview podcasts out there, I think it's a Red Ocean,

whereas I think when you look at like an Adjure Huberman, for example, the doctor,

I was at a longevity summit and he said that he spends about 12 to 100 hours doing research for one episode

and it would take him anywhere from three hours to 11 hours to record just one episode and it's all research that he's done

occasionally he'll have a

guest on but that to me is an evolution of where things are going.

I had somebody recently asked me Pat how do you stay up to date on everything that's

happening in the online business space since you're doing all this other stuff right

I'm running companies I'm advising I have this Pokemon YouTube channel but how are you still

up to date on things that are happening in the world of online business so you can stay on the

forefront so you can best to relay that

information all those kinds of things and my answer is always to follow and

find those or find and follow those who seem to be really really integrated into all of that who seem to be

Hustling in the world of interviewing who seem to be showing up all the time whose names keep coming up

Kind of no matter where you go.

And one of those people that I follow is Eric Sue.

He has an agency called Single Grain

and he has a couple podcasts.

He has a podcast that he co-hosts

with Neil Patel, who's been on the show a few times a

very very prolific marketer that is marketing school but Eric's show the one that

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