SPI 797: A Niche Podcast Success Story with Dr. Yishan Xu

The Smart Passive Income Online Business and Blogging Podcast

Pat Flynn

Business, Emailmarketing, Entrepreneurship, Videomarketing, Podcasting, Affiliatemarketing

4.8 • 3.8K Ratings

🗓️ 26 June 2024

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

#797 It's one thing to come up with an idea for a business, but following through on your vision is another thing altogether. Today, I'm happy to introduce you to someone who has done just that. I met Dr. Yishan Xu in 2019 and she has since published almost two hundred episodes of her Deep Into Sleep podcast. Today, we discuss the pros and cons of running a bilingual business like hers, and how opening yourself up to audiences across the globe can help you scale faster. We also explore the benefits of starting a niche podcast for everything from improving your communication skills to forming relationships with key players in your space. Dr. Yishan is also diving into courses and community building and doing a fantastic job applying the strategies we often talk about on this show. Tune in to hear her amazing success story! Show notes and more at SmartPassiveIncome.com/session797.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Transcript

Click on a timestamp to play from that location

0:00.0	the way I talk about knowledge, how to connect with the audience, how to make the knowledge
0:06.2	sounds interesting, that ability definitely grow over the years.
0:13.2	But that's something I think I practiced,
0:16.4	especially through the podcast.
0:18.6	I think I'm still learning and learning from you
0:21.2	from many others how to tell a good story. I think I'm still in the journey, but I think
0:26.2	I'm better and better right now how to pass a professional knowledge to the general public.
0:32.3	I actually vividly remember the moment when myself and about a dozen other people
0:38.2	were in a room together and we came up with the perfect name for this woman's podcast.
0:44.4	And this was back in 2019. She and a number of other people flew to San Diego
0:49.2	and we did an in-person, podcasting workshop.
0:53.8	I taught what I taught in my courses online in person.
0:57.4	It was one of my favorite things to do.
0:59.7	And to talk to people, to learn about them,
1:02.2	to ask deeper questions, to really get into it
1:04.4	was one of my favorite things and of course I wanted to do that more but then the
1:08.3	pandemic hit and I couldn't do that anymore anyway 2019 we were all in this room
1:12.3	and Dr. Yishanzu, who studied sleep, who has a PhD all around sleep, and she just couldn't come up with a name for her show and then it hit us all together deep into sleep
1:27.7	And I remember collectively just the whole room lighting up and Dr. Yishan lighting up as well Now it's one thing to come up with the name for something
1:35.0	and it's great to get excited about that
1:37.0	but it's another thing to follow through.
1:40.0	Well, Dr. Yishan definitely followed through because what she's been able to build since then and remember she was starting her podcast from scratch.
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Pat Flynn, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Pat Flynn and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.