4.8 • 3.8K Ratings
🗓️ 19 June 2024
⏱️ 48 minutes
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#795 Why do we all chase numbers and try to grow our businesses too much? Instead, couldn't we run a small, flexible brand that generates enough passive income for a comfortable life? Today's guest, Brenden Mulligan of Podpage, is the perfect example of someone running a successful niche business and resisting the temptation to go big. His fantastic service helps podcasters create websites for their shows in minutes, with no technical expertise needed. In this episode, Brenden shares his journey from startup founder and Google employee to launching twelve products in one year and having eleven fail. We explore the lessons he's learned along the way and discuss starting a software company, finding the right pricing for your services, the value of niching down, seeking early feedback from your audience, and more! In our hustle-focused environment, Brenden makes the case for staying lean and working at a sustainable pace! Show notes and more at SmartPassiveIncome.com/session795.
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0:00.0 | Try to convince someone that they need something is a lot of work if they don't already believe that they do. |
0:06.0 | Being there when they realize that they need it is much easier. |
0:10.0 | But to try to convince people that they're wrong basically and that they don't |
0:13.1 | understand it. It's been easier for me to sort of build the best product out |
0:16.9 | there and so when someone does come around and say hey I need I need a |
0:20.0 | website for my podcast and they go into a Facebook group and say I'm thinking about |
0:23.0 | building this what should I use and nine out of ten things say go use pod page it's |
0:26.8 | way easier like enough podcasters have had that kind of experience where they're |
0:32.0 | sort of like a mini army now that just helped me. |
0:35.0 | Why are we all trying to grow so big so fast or even grow big at all? |
0:40.0 | Is it possible to have a lean, small, nimble, flexible business that gives you a lot of time in your day, |
0:48.0 | but also still generates passive income? |
0:50.0 | Well, today we're talking with the founder, Brendan Mulligan, who has created a number of different |
0:54.6 | software companies and one in particular we're going to dive into today called Podpage. |
0:58.8 | It's a website that helps you build websites for your podcast, very niche within a niche, however, very successful |
1:06.8 | and it successfully generates enough money to live a very happy life. |
1:11.4 | Yet there are opportunities to grow the speaker but Brendan |
1:14.6 | found their chooses not to go to them he doesn't need venture capital he doesn't want |
1:18.6 | all of that he wants time and freedom and a stable business and pod page is that. |
1:25.0 | And we're going to talk about the journey to pod page, the number of different softwares |
1:30.2 | that Brendan has experimented with, what he learned from those failed attempts, |
1:34.6 | and what he's learning now. |
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