SPI 721: How to Build a Brand the Smart Way with Susie from Hey Grill, Hey
The Smart Passive Income Online Business and Blogging Podcast
Pat Flynn
4.8 • 3.8K Ratings
🗓️ 4 October 2023
⏱️ 46 minutes
🧾️ Download transcript
Summary
#721 Finding an underserved audience and providing valuable free content is one of the quickest ways to build a massive brand online. But how do you turn your followers into paying customers? This is a challenging transition for many of us when we start charging for our work. My guest, Susie Bulloch of Hey Grill, Hey, has done an amazing job creating irresistible paid products to complement the free information that has defined her business. She runs the highest-trafficked barbecue and grilling recipe website, and today, we find out all about her journey and mission! Susie and I discuss everything from choosing a niche to monetizing your reach through ads, sponsorships, and affiliate marketing. We also talk about creating digital and physical products to serve your audience's unique needs and generate reliable monthly income. There's much to learn from Susie's growth, so listen in and enjoy! Show notes and more at SmartPassiveIncome.com/session721.
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Transcript
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| 0:00.0 | Q4 can be challenging time of the year for a lot of us. |
| 0:03.2 | There's so much to do and the holidays are creeping up on us. |
| 0:05.5 | I mean, Halloween is already this month. |
| 0:07.0 | It's absolutely crazy, but I'll tell you what doesn't make |
| 0:10.0 | the fall season any easier is getting buried in manual work, |
| 0:12.8 | not knowing where your single source of truth is, |
| 0:14.9 | taking forever to close your books. |
| 0:16.2 | I mean, at this time of the year, |
| 0:17.8 | you should be drinking something with pumpkin spice in the name. |
| 0:20.2 | It's not going up in a sweater, not stressing out |
| 0:21.8 | and losing sleep over your business, right? |
| 0:23.2 | So if the ladder sounds like you, you're stressing out, |
| 0:26.0 | you should know three numbers, 36,025 and one. |
| 0:29.0 | 36,000, that's the number of businesses |
| 0:30.9 | that have upgraded to NetSuite by Oracle, |
| 0:32.7 | which is the number one financial system, |
| 0:35.1 | streamlining accounting, financial management, inventory, HR, |
| 0:38.2 | and more. |
| 0:39.3 | 25, that number is the age of NetSuite, |
| 0:42.0 | and yeah, 25 years of helping businesses do more with less, |
| 0:44.8 | closer books and days, not weeks and drive down costs. |
| 0:47.2 | And the number one, because, first of all, you're number one, |
... |
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