SPI 638: Are YouTube Shorts Helping or Hurting Your Channel?

The Smart Passive Income Online Business and Blogging Podcast

Pat Flynn

Business, Emailmarketing, Entrepreneurship, Videomarketing, Podcasting, Affiliatemarketing

4.8 • 3.8K Ratings

🗓️ 16 December 2022

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

#638 We need to talk about Shorts. They're like pants, but halfway—just kidding! I'm, of course, referring to YouTube's somewhat confusing answer to the growing popularity of TikTok. When platforms launch new formats, posts that take advantage of them typically see a nice algorithm boost. That's an opportunity I jumped on with Deep Pocket Monster, my Pokémon channel. So what were the results? Well, it's complicated. You see, some of my Shorts amassed over 15 million views. But, if you listen in on today's episode, you'll hear how that actually ended up hurting my channel. That said, YouTube has since addressed concerns like mine and committed to some incredible new features. So is now the perfect time to reconsider Shorts? Join me for this chat to find out more, and stay tuned because the results of my 30-day TikTok challenge are coming next week. Show notes and more SmartPassiveIncome.com/session638.

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Transcript

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0:00.0	Sometimes getting an online course just by itself isn't enough to get you where you want
0:04.2	to go, right?
0:05.2	You know what this is like.
0:06.3	Sometimes maybe later, turns into maybe tomorrow, which turns into maybe never.
0:10.0	And that's just a waste.
0:11.0	But it doesn't have to be like that.
0:12.4	If you want education, community, accountability, and the growth that you deserve, you can
0:16.9	have it all in one spot with SPI's brand new All Access Pass.
0:21.6	All Access brings education and community together.
0:24.4	This is community-powered courses.
0:26.7	All in one roof to support you and hold you accountable.
0:28.8	It's the best thing that we've created so far to help entrepreneurs like you start building
0:32.0	real growth in your business.
0:35.0	Community-led courses are a ground-breaking approach to online learning.
0:37.8	In one study, the American Society of Training and Development found that 95% of people
0:41.8	are more likely to meet a goal when they're held accountable by others going through ongoing
0:47.1	meetings and progress check-ins, etc.
0:48.9	Which is exactly what we offer.
0:50.4	You're not just getting access to a course.
0:52.8	We've designed the All Access Pass to offer several pathways.
0:55.5	So no matter where you are in your business, even if you're just trying to pick an idea,
0:58.7	we have a curriculum design for you.
	...

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