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The Smart Passive Income Online Business and Blogging Podcast

SPI 632: The Truth about Short Attention Spans

The Smart Passive Income Online Business and Blogging Podcast

Pat Flynn

Business, Emailmarketing, Entrepreneurship, Videomarketing, Podcasting, Affiliatemarketing

4.83.8K Ratings

🗓️ 25 November 2022

⏱️ 16 minutes

🧾️ Download transcript

Summary

#632 There's a huge problem that we have to figure out. If we don't, the time and money we spend creating content will be wasted. So what am I talking about? In this episode, I'm sharing my thoughts on the pandemic of short attention spans. I'm talking about how and why our audiences have become accustomed to TikTok, Reels, and Shorts type of content. Even if we never use these platforms, the time we have at our disposal to capture someone's attention is now shorter than ever. We really only have a second or two to get people to stick around. So how do we optimize our posts for these new content consumption habits? I'm learning a lot as I go through my 30-day TikTok challenge, and I want to share some of my findings with you in this episode. These tips apply to everything from podcast intros to blog posts and are vital for any modern content creator. Enjoy! Show notes and more at SmartPassiveIncome.com/session632.

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Transcript

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0:00.0

If you've ever taken an online course from anybody and you've ever said these things to yourself this takes too long

0:05.6

I don't have the time or I know I'm not gonna finish this

0:08.7

Well, you want to pay attention because we at SPI have been building something huge and this is a new and innovative way

0:15.8

To educate yourself with what you need to know to succeed with online business

0:19.6

We'd accelerate your business your growth and get exactly what you need not just the information right because information is just part of it

0:25.6

But the community and the support and the access to our team that you need to succeed

0:30.9

So are you ready because if you're looking for practical learning combined with a community to support you and hold you accountable

0:36.6

The best way to start building a real business is to get access to our SPI all access pass

0:44.4

So we see you in the challenges that you face as entrepreneur we've taken multiple surveys had multiple conversations

0:49.9

We know what it's like right we begin with the best of intentions with a course. We want to

0:54.9

Do something we want accomplish something and you know the sales and the marketing leading up to that makes it sound exciting

1:01.5

But once you get in there, you know, you're gonna find that you're not gonna actually have the motivation

1:06.5

You need to get through and that's not okay and we at SPI we don't want to leave you hanging

1:10.3

Yes, we could make a lot of money by just selling courses, but our results are based on your results

1:17.3

Community-led courses are a groundbreaking approach to online learning and in one study the American Society of Training and Development found that people are

1:24.0

95% more likely to meet a goal when they're held accountable by others through ongoing meetings and progress check-ins and we've designed the

1:31.6

SPI all access pass to offer several pathways with that support and no matter where you're at in business even if you're still mulling over some ideas

1:39.0

We have a curriculum designed for you

1:41.9

So I've worked with creators on entrepreneurs just like you for over 15 years and I can tell you without

1:46.4

Blinking that going through the trials of entrepreneurship alone is the hardest route you have to go through this with other people

1:52.1

And that's why the SPI all access pass is the way to go

1:55.3

It's access to multiple courses the pathways and the guidance and support behind it to help you get results and right now

...

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